British Airways first class aims to match Virgin biz with LHR “wing”
One of the passenger experience benefits for first class travellers has been missing for eight years at London Heathrow’s Terminal 5, the ho... Continue Reading
Nose to Tail
United tries out Polaris soft product on “test flights”
United Airlines is conducting test runs for its new Polaris business class, unveiled in June and set to debut in December. These mock flight... Continue Reading
Hit or miss? Airlines aim to woo passengers with new ad campaigns
Success of American and KLM's new ad campaigns will be measured on different scales. American's approach is much broader and leaves much gre... Continue Reading
American’s Diamond 757 refit lacks decade of #PaxEx innovation
Finally, American Airlines is refurbishing its longhaul Boeing 757-200 fleet, which the airline expects to fly for quite a few years yet. Th... Continue Reading
First on board: My experience on JetBlue’s US-Cuba inaugural
Travel creates so many opportunities, allowing for exposure to other cultures and solving problems that seem to befuddle governments. To be ... Continue Reading
New A350 premium economy layouts offer 7, not 8, seats per row
With Air New Zealand replacing the most revolutionary premium economy seat in the sky — its Spaceseat on the Boeing 777-300ER fleet — it wou... Continue Reading
China Airlines showcases premium Airbus A350 #PaxEx
Taipei-based China Airlines is going all out in marketing the benefits of its new Airbus A350 aircraft, the first of which is starting groun... Continue Reading
Does Hawaiian’s Maxima “courtesy aisle access” seat work?
When Italian seatmaker Optimares showcased its Maxima fully flat seat platform at this year’s Aircraft Interiors Expo in Hamburg, it coined ... Continue Reading
Big business, premium changes on NZ’s 787, 777-300ER
Air New Zealand is replacing its unique premium economy Spaceseat product with the much more standard seats found on the rest of its longhau... Continue Reading
Delta goes Thompson Vantage XL with new A350, 777 biz suites
Delta will be the second airline to install a fully flat business class suite product with doors and direct aisle access — and, like JetBlue... Continue Reading
United focuses on sleep, hard product in new Polaris business ad
United Airlines’ new commercial for its Polaris business class struck a chord with me this week, not least because it’s fascinating to see w... Continue Reading
Business is king on BA’s completed super-high-J 747 refit
British Airways is doubling down on its bread and butter Club World business class with the completion of nose-to-tail refits of eighteen of... Continue Reading
Why airberlin’s new business class is barely better than coach
‘European Business Class’ is coming to airberlin. Maybe this shouldn’t be seen as big news; after all, the carrier has 14 ... Continue Reading
Doing Business: whither the herringbone business class seat?
In the third of a three-part series, John Walton delves into the current state of and future prospects for business class seats. Today: herr... Continue Reading
Doing Business: the staggered business class seat renaissance
In the second of a three-part series (read Part 1 here), John Walton delves into the current state of and future prospects for business clas... Continue Reading
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