Getting whimsical: the importance of designing joy into #PaxEx
Virgin America (RIP) had a point when it launched its Blah Airlines marketing campaign: when it’s done wrong, flying can be a boring, beige ... Continue Reading
Virgin America (RIP) had a point when it launched its Blah Airlines marketing campaign: when it’s done wrong, flying can be a boring, beige ... Continue Reading
Like hotels and stores, and other public spaces, the combined sensory impact of the aircraft cabin – what we refer to as ambiance R... Continue Reading
Airbus has announced that its newest corporate jet, the ACJ320neo, has been assembled and is awaiting first flight in the coming days before... Continue Reading
Flying is stressful and uncomfortable for everyone. Children are just more honest. When they are uncomfortable they voice their distress, wh... Continue Reading
Applying Universal Design to passenger experience accommodates the needs of all travelers and future-proofs the journey. The world is getti... Continue Reading
We have seen some absolutely delectable tableware in the skies, and new Eco-friendly options are icing on the cake, but what if airline tabl... Continue Reading
As airlines move more of their customer interactions to digital touchpoints, considered design of the website, mobile apps and third-party d... Continue Reading
Supersonic flight is back in fashion. What’s not to love about the idea of flying well above the earth at rocket speed? After all, the Conco... Continue Reading
Try to remember when you first dreamed of getting on a plane. Your vision of the experience did not likely involve being trapped, uncomforta... Continue Reading
For decades, traditional airlines have marketed the romance of aviation around the long-haul flying experience. Advertising and marketing ef... Continue Reading
Airlines are increasingly designing — or asking their design partners to design — customised LED mood lighting schemes, which both show off ... Continue Reading
A couple of years ago, RGN’s Cynthia Drescher talked to three airlines to reveal the most stolen items on board. Since Cynthia’s piece, many... Continue Reading
Facing an uncertain future and very much in the red, Alitalia has unveiled new uniforms which bring the airline back to navy. The new look f... Continue Reading
London-based Factorydesign has worked with Acro Aircraft Seating to develop a new premium economy seat for Icelandic leisure carrier Primera... Continue Reading
Rather like reupholstering a beloved chair or sofa, it’s often astonishing how much of a change it can make to alter the fabrics within an a... Continue Reading
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