The devil, or rather the dragon, is in the details for Cathay Dragon
Now that the meetings, vision boards, artwork, strategy sessions, approvals, and official date for the rebranding of Dragonair (KA) to Catha... Continue Reading
Details and Design
Disappearing icon of airport design finds new life in Qantas lounges
fwip fwip fwip fwip fwip fwip fwip fwip fwip fwip fwip The rapid, breathy clacks of a classic departures board is a formative feature of the... Continue Reading
Rose, Orchid, Plumeria: The significance of signature flowers
A rose by any other name may well smell as sweet, but when an airline incorporates a distinct flower into the brand, only the original will ... Continue Reading
How Etihad uses cabin lighting as subtle destination marketing
“May I get you anything?” The flight attendant paused near the galley and turned to me. “Oh, I’m just playing in the light,” I replied, soun... Continue Reading
Six ways airlines use creative training to build confident cabin crew
Mixing a cocktail at 38,000ft with a little turbulence (shaken, not stirred) just as expertly as they snap into action in an emergency, flig... Continue Reading
Women share what helped them cope during world’s longest flights
2016 has been the year of the ever lengthening flight route. Just these last ten months we’ve seen the launch of Auckland-Dubai on Emirates ... Continue Reading
The $98,000 pair of airline sneakers
$98,100. It could be the price tag on the shiny hood of a 2017 Porsche Panamera or the down payment on a condo in Waikiki, but the reality i... Continue Reading
JetBlue’s experience design secret: a crowdsourced music playlist
Next month one airline will celebrate a very odd anniversary, and although it won’t be announced with parties or banners, or even logo-print... Continue Reading
When great airport design is where you least expect it
Hating on airports is practically a whole genre of stand-up comedy today, and it’s no wonder; these places of motion and meeting have increa... Continue Reading
A first class amenity kit renaissance blossoms
Call them goodie bags, amenity kits, washbags, travel pouches, sponge bags, Dopp kits or something else, but the little pouch of products wi... Continue Reading
When a cruise line designs an airline
Today is the first day of fall in 2016. It is also likely the first time you’re reading the words “Crystal AirCruise”. By this time next yea... Continue Reading
From hot tubs to gourmet butter: Over-the-top lounge amenities
Hot showers with fluffy towels? Dining rooms with white linens and tableside service? Cocktail lounges where top-shelf is the only shelf? Ps... Continue Reading
The necessity of smart stowage for smartphones on aircraft
“I will always have a scar on my hand from a 767.” Andy Miles, a frequent flyer who often crosses the Pacific in premium seats, messaged me ... Continue Reading
Overlooked and Underloved: An ode to airline salt & pepper shakers
Google “airline salt and pepper shakers for sale.” Go ahead. I’ll wait. Typing that exact search into Google yields over 6.3 million results... Continue Reading
Why the six-way headrest on Cathay’s A350 is a tiny revolution
Consider the headrest. If you think about it, head and neck support in airline seating is chiefly a concern of economy class, arguably the c... Continue Reading
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