Can we ‘gamify’ the design of the passenger experience?
Commercial airlines have already built gaming principles into their loyalty programs; miles and points schemes engage travelers with the bra... Continue Reading
Commercial airlines have already built gaming principles into their loyalty programs; miles and points schemes engage travelers with the bra... Continue Reading
When you board an aircraft and sink into your seat, you probably don’t think too much about the seat cover unless it is stained or ask... Continue Reading
Everyone loves a special livery, the uniquely designed paint jobs that celebrate an airline’s history via a retrojet, a partnership with a b... Continue Reading
Brazilian company Embraer has risen to become the third largest aircraft manufacturer in the world since being founded by entrepreneur Ozire... Continue Reading
Design for the next generation of high net worth individuals (HNWIs) requires merging nature with high-tech, Lufthansa Technik’s consu... Continue Reading
Recent discussion about Japan Airlines’ (JAL) reservation system innovation, which shows where children are booked on the aircraft sea... Continue Reading
Let me tell you a story… about storytelling. That’s the latest watchword in amenity kit design, the particularly fascinating passenger exper... Continue Reading
A new business class seat developed through a collaboration between Airbus, British Airways, Williams Advanced Engineering, JPA Design and S... Continue Reading
Airlines are increasingly using new-design fabrics to improve the look, feel and cosiness of their cabins, whether in first, business or eco... Continue Reading
Sustainability is top of mind for passengers and airlines alike, and now the industry’s designers are looking to make a meaningful contribut... Continue Reading
How do you design an all-new business class to last for a decade across multiple airlines within the same group? It’s about partnerships, ex... Continue Reading
The driving design trend behind most airport business class (and especially first class) lounges over the last decade has been “residential”... Continue Reading
What does premium economy look like? For most of the life of this middle cabin — launched in 1992 by either Virgin Atlantic or EVA Air, whic... Continue Reading
It may not have the snappiest name — like any good Recaro seat, it shares a product number with an old Nokia phone — but the Recaro CL3710 i... Continue Reading
Airlines creating business class products today find themselves at the complicated crest of two trend waves. First, the mission range of wid... Continue Reading
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