Design Brief: Factorydesign explains The Booth on Virgin Atlantic
Virgin Atlantic recently revealed The Booth, a cozy corner developed through a collaboration with London-based Factorydesign for the leisure... Continue Reading
Details and Design
Lufthansa’s “discreet” A321 Airspace cabin — with no accessible lavs
In the five years since Airbus started talking about an A320 version of its Airspace cabin styling, the visuals have been of futuristic, ope... Continue Reading
2021: Aviation’s once-in-a-century opportunity to reset seat sizes
The next twenty years in aviation will define what commercial aircraft — and their cabins — look like for the next century. What looks futur... Continue Reading
Air France lounges in Paris and Montréal ask consistency questions
Continuity of design between home hub and outstation lounges seems to pose a surprising amount of challenges for airlines. Maintaining a bra... Continue Reading
Study shines light on optimum aircraft seat dimensions
With unruly passenger incidents on the rise, it is timely to ask what role cabin conditions might play in passenger behavior. A recent in-de... Continue Reading
Cathay A321neo sets new shorthaul narrowbody standard
With recliner-plus seats in business, fully-featured HAECO Vector seats in economy, Panasonic NEXT 4K screens throughout, and Bluetooth audi... Continue Reading
Spotlight on retail portal design for pre-flight and inflight orders
As with so many parts of commercial aviation and especially the passenger experience, the COVID-19 pandemic is proving to be a catalyst for ... Continue Reading
IDSA experts on the beauty of non-utilitarian things in the cabin
In our zeal to optimize aviation design, we often look to cut out frivolous things and dead weight. Still, industry stakeholders were remind... Continue Reading
At Hambledon, English sparkling wine asks a tough question
Champagne: it’s the tipple of choice for many passengers — whether up front in business and first classes worldwide, or even in economy on A... Continue Reading
John Horsfall on updating design for the post-COVID era
With a leadtime of months to years, airline product designers like the textiles specialists at John Horsfall are a crucial bellwether for ca... Continue Reading
The PE downgrade: airlines need to consider their approach
Who is premium economy for? As the aviation industry and indeed the world begins to position itself to recover from the COVID-19 pandemic, a... Continue Reading
The new “comfort canyon”: the narrowbody class barrier
With the rise of longhaul single-aisle aircraft, an old question becomes new again: how can airlines span the increasingly wide “comfort can... Continue Reading
From ANA economy to Gran Class: Toyota Boshoku’s #PaxEx
Toyota Boshoku — the boshoku translates as “textile” — is part of a complicated warp and weft of corporate mergers and name changes that als... Continue Reading
How aviation can get inventive about flexible “third places”
Gone are the days of piano lounges, and with the decline of the 747 and A380, with their uniquely shaped areas that lend themselves to third... Continue Reading
Six open questions that single-aisle longhaul still needs to answer
As the single-aisle longhaul market continues to accelerate, a number of key passenger experience design questions still need to be answered... Continue Reading