Travel as commodity: identity and brand in a homogenous EuroLCC world
It’s hard to think of a region where air travel is so much of a commodity as Europe: the same planes, largely Airbus A320s and Boeing 737s, ... Continue Reading
Tag Archives: branding
Press Release: Southwest Airlines turns to ABC for cabin branding
Southwest Airlines has selected ABC International to provide the carrier’s iconic corporate “heart” logo for its Boeing 73... Continue Reading
Formia’s latest Aeromexico amenity kits tell a surprising story
Let me tell you a story… about storytelling. That’s the latest watchword in amenity kit design, the particularly fascinating passenger exper... Continue Reading
Press Release: Brussels Airlines taps ABC for cabin branding on A330s
ABC International has been selected by Brussels Airlines to industrially design, manufacture and install cabin branding elements within an A... Continue Reading
Press Release: Adsfly: Inflight ad agency to specialise in digital IFE media
Advertisers finally have a one stop shop for perfectly integrated in-flight campaigns; Adsfly. Combining digital IFE system assets with airc... Continue Reading
The first thirty seconds: designing that first #PaxEx impression
Think back to your last flight. You walked through the busy airport, down the jetway, or up the aircraft stairs. You entered the aircraft, t... Continue Reading
Malaysia Airlines’ Business Suite: implications for the future of travel?
Malaysia Airlines recently rebranded its first class product on its Airbus A380 and A350 aircraft as Business Suite, raising the prospect of... Continue Reading
Press Release: GOL selects ABC for cabin branding elements on 737s
ABC International is pleased to announce a new cabin branding project with Brazilian low-cost carrier GOL Linhas Aéreas. The Italian cabin b... Continue Reading
Press Release: Burrana exhibits at AIME in new branding
Following the announcement of digEcor’s acquisition of commercial IFE business from Collins Aerospace (previously known as Rockwell Collins)... Continue Reading
Podcast 064: A220 stretch considerations and IFE ad deliberations
Welcome to Episode 064 of the #PaxEx Podcast, which tracks how the airline passenger experience is evolving in a mobile, social, vocal world... Continue Reading
Chinese New Year partnership reveals brand placement opportunities
Lucky Air recently raised some eyebrows with its limited Chinese New Year brand placement promotion with McDonald’s, but we shouldn’t ... Continue Reading
Melbourne Airport focuses on design with shared use checkins
New technologies, space constraints and cost reductions via self-service options are driving airports to innovate in how they allocate and o... Continue Reading
Exploring business class trends for 2019
As airlines head into 2019, a number of key trends are coinciding to make the year particularly exciting in the business class space, with d... Continue Reading
Acumen execs on delivering customization in shorter timeframes
In a market driven by tight timelines for delivery, complex and often delicate certification processes and a high cost burden for developmen... Continue Reading
JPA’s Alex Duncan considers continuity of design in air travel
Alex Duncan, design director interiors at JPA Design, London, spends his time thinking of fresh ways to make hotels and airport lounges more... Continue Reading
2