The first thirty seconds: designing that first #PaxEx impression
Think back to your last flight. You walked through the busy airport, down the jetway, or up the aircraft stairs. You entered the aircraft, t... Continue Reading
Tag Archives: branding
Malaysia Airlines’ Business Suite: implications for the future of travel?
Malaysia Airlines recently rebranded its first class product on its Airbus A380 and A350 aircraft as Business Suite, raising the prospect of... Continue Reading
Press Release: GOL selects ABC for cabin branding elements on 737s
ABC International is pleased to announce a new cabin branding project with Brazilian low-cost carrier GOL Linhas Aéreas. The Italian cabin b... Continue Reading
Press Release: Burrana exhibits at AIME in new branding
Following the announcement of digEcor’s acquisition of commercial IFE business from Collins Aerospace (previously known as Rockwell Collins)... Continue Reading
Podcast 064: A220 stretch considerations and IFE ad deliberations
Welcome to Episode 064 of the #PaxEx Podcast, which tracks how the airline passenger experience is evolving in a mobile, social, vocal world... Continue Reading
Chinese New Year partnership reveals brand placement opportunities
Lucky Air recently raised some eyebrows with its limited Chinese New Year brand placement promotion with McDonald’s, but we shouldn’t ... Continue Reading
Melbourne Airport focuses on design with shared use checkins
New technologies, space constraints and cost reductions via self-service options are driving airports to innovate in how they allocate and o... Continue Reading
Exploring business class trends for 2019
As airlines head into 2019, a number of key trends are coinciding to make the year particularly exciting in the business class space, with d... Continue Reading
Acumen execs on delivering customization in shorter timeframes
In a market driven by tight timelines for delivery, complex and often delicate certification processes and a high cost burden for developmen... Continue Reading
JPA’s Alex Duncan considers continuity of design in air travel
Alex Duncan, design director interiors at JPA Design, London, spends his time thinking of fresh ways to make hotels and airport lounges more... Continue Reading
New Territory on extending airline brand DNA to all travel classes
Airline branding and distinctive services are often focused around premium classes at the front of the aircraft. But designer Luke Miles bel... Continue Reading
Internet plans for BA 2Ku reveal service limitations and advantages
Two and a half years after International Airlines Group announced it would throw its full weight behind Gogo’s 2Ku system for the longhaul f... Continue Reading
Press Release: ABC announces cabin branding program with Air Belgium
ABC International and Air Belgium are pleased to announce a new collaboration for the installation of a cabin branding element on the A340 f... Continue Reading
Getting whimsical: the importance of designing joy into #PaxEx
Virgin America (RIP) had a point when it launched its Blah Airlines marketing campaign: when it’s done wrong, flying can be a boring, beige ... Continue Reading
Airlines could improve PaxEx planning using Routehappy KPI analytics
Routehappy by ATPCO has been extending the reach of its rich-content Routehappy Hub, Universal Ticket Attributes (UTAs) and Amenities integr... Continue Reading
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