“Wellness” trend expands into premium hard product at APEX EXPO
BOSTON — If it feels like only last month that you were reading about the trend of airlines boosting their offerings in the slightly woo-woo... Continue Reading
Nose to Tail
When inadequate long-haul IFE makes you grow sick of your phone
Ah Rome, the eternal city. But flying back from Rome on Alitalia with what seemed like an ancient inflight entertainment (IFE) system felt l... Continue Reading
Air NZ’s regional Auckland lounge plans highlight PaxEx “ahh” moment
Air New Zealand is upgrading the lounge it offers to passengers travelling on regional flights from its main hub in Aotearoa’s largest city,... Continue Reading
British Airways short-haul business: any hope for “fortress Heathrow”?
As the dog days of European summer turn into the cooler days of autumn, let me tell you a story about how a trip redeeming frequent flyer mi... Continue Reading
Business and first class IFE opportunity gap continues to widen
As we mark off September days to the inflight entertainment trade show of the year, the Airline Passenger Experience Association’s APEX EXPO... Continue Reading
British Airways reverses course, sprucing up Club Europe meals
If you’re a regular reader of Up Front, you’ll probably be used to me writing mournfully about the good old days of British Airways’ Club Eu... Continue Reading
Airports face challenges between flexibility and premium PaxEx
Modern international airports face an interesting mix of competing priorities, especially in the premium space. As a rule, the more volatile... Continue Reading
Tight connections drive Lufthansa automated, self-service mini-lounge
If you don’t have time to visit the lounge owing to an early morning flight or a late connection, what can airlines do to keep a premium tra... Continue Reading
A tale of two herringbones and a sleeper seat
I try to keep an eye on the Chinese market whenever possible: after all, it’s going to be the largest in the world in the not too distant fu... Continue Reading
Is “Polaris p.s.” a good idea for United’s Boeing 737 MAX 10?
This week, United Airlines’ president Scott Kirby mooted the idea of flatbed products on its Boeing 737 MAX 10. That would be a smart move i... Continue Reading
Making free advertising lemonade out of mistake fare lemons
One of the many consequences for airlines of passengers becoming more mobile, social and vocal is the rise in the number of people watching ... Continue Reading
Selling “wellness” in premium cabins on ultra-longhaul flights
As airlines continue on the path towards ever-longer flights, they are also expanding their work to focus on passenger health. Earlier this ... Continue Reading
Evolving business class suite privacy beyond just adding a door
After the Aircraft Interiors Expo this April, I noted that quite a lot of seatmakers seemed to have adopted the Beyoncé model: if you liked ... Continue Reading
Towards designing Instagram-worthy modern premium PaxEx
The days when business class was the sole domain of road warriors faxing their way across the world are as far gone as the at-seat fax machi... Continue Reading
BA picks new Champagne, but without new seats is it all froth?
British Airways has six new Champagnes on board its longhaul first and business class cabins, and in its new lounges — but there’s only a li... Continue Reading
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