Inside Lufthansa’s design process for its new 777X business class
How do you design an all-new business class to last for a decade across multiple airlines within the same group? It’s about partnerships, ex... Continue Reading
Details and Design
Beyond residential: moving towards the lounge-as-Starbucks model
The driving design trend behind most airport business class (and especially first class) lounges over the last decade has been “residential”... Continue Reading
A350 premium economy trends towards narrower 2-4-2 layout
What does premium economy look like? For most of the life of this middle cabin — launched in 1992 by either Virgin Atlantic or EVA Air, whic... Continue Reading
Behind the rise and rise of the Recaro CL3710
It may not have the snappiest name — like any good Recaro seat, it shares a product number with an old Nokia phone — but the Recaro CL3710 i... Continue Reading
Longer flights, more differentiation: 8-hour vs 18-hour business class?
Airlines creating business class products today find themselves at the complicated crest of two trend waves. First, the mission range of wid... Continue Reading
Adient warmly received for bringing design ethos to premium seating
Adient Aerospace, the new joint venture between leading automotive seatmaker Adient and aircraft manufacturer Boeing, appears to have, pardo... Continue Reading
Hyper-realistic VR rendering helps BA bring new Club Suite to life
Hyper-realistic virtual reality (VR) models of aircraft cabins offer airlines and designers a new opportunity to test and promote products w... Continue Reading
Style & Design to benchmark seats with perceived quality concept
Comparing business class seats has always been something of an art rather than a science, but a new system from French industrial designers ... Continue Reading
Six questions to help airlines design thoughtful premium ground #PaxEx
When designing passenger experience in airports, especially for departures, it’s crucial to give the passenger as much information as they w... Continue Reading
Designing delight in-flight with simple pleasures
Delta Air Lines’ recent announcement that it will offer economy passengers flying international routes an upgraded experience, includi... Continue Reading
50 years after the A300, its PaxEx echoes in newest Airbus widebodies
Five decades after the launch of the Airbus A300, its direct descendent the A330neo continues to show how the design of Airbus’ first aircra... Continue Reading
How will A321XLR longhaul travel compare to golden age 707 flying?
The success of the Airbus A321XLR at the Paris Air Show led to an interesting dialogue among industry watchers and even a particular airline... Continue Reading
Designing Soundscapes: The delicate balance of boarding music
As the Bard wrote, “If music be the food of love, play on.” But music doesn’t always feed love and sometimes it can cause an upset stomach. ... Continue Reading
Making the case for aircraft cabin lighting harmonization
Even casual observers of aviation know that mood lighting has been having a serious moment – it features prominently in new aircraft, like t... Continue Reading
Designing PaxEx around the Nonexistent Millennial
If you listen to one hotel brand, the travel experience millennials want in the Netherlands is to be helicoptered privately from their Amste... Continue Reading
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