Airline bedding co-branding choices evolve: consumer or luxury?
There’s a clear trend of airlines working with luxury suppliers of bedding for their onboard soft product in business and first class, lendi... Continue Reading
Tag Archives: bedding
What’s your water buffalo? Learning from hotel innovations
Designing airline passenger experience sometimes benefits from a look at other parts of the travel experience. Hotels are often a focus, wit... Continue Reading
Singapore Airlines aims for perpendicular suites in first class mockups
Ten years after first class suites appeared on Singapore Airlines’ Airbus A380 aircraft, the airline seems set to wow the passenger experien... Continue Reading
Cathay first needs a soft product focus and soon a hard product upgrade
Ten years ago, Cathay Pacific’s first class seat on its Boeing 777-300ER aircraft was almost as much a gamechanger for the commercial aviati... Continue Reading
Comfortable old seats and stellar service in Singapore Airlines first
It’s no surprise that Singapore Airlines, renowned for its attention to detail and customer service, provides an excellent first class produ... Continue Reading
Business class problems: stowing the softest soft product
Watching my Runway Girl Network colleagues Harriet Baskas, Seth Miller and Jason Rabinowitz — and a bevy of other US media — trying out the ... Continue Reading
Watch #PaxEx Minute: Hard product, soft product, and more
In this episode of #PaxEx Minute, RGN contributing editor John Walton talks about how airlines are working to achieve the right mix in hard ... Continue Reading
United’s Polaris star obscured by product identity questions
What is United Polaris, the new airline brand? Is it the new Zodiac Aerospace SKYlounge-based seats? A set of updated meals? The Bloody Mary... Continue Reading
United’s new Polaris business class designed with sleep in mind
NEW YORK – United Airlines will premiere its new Polaris business class cabin in December, when the first of 14 Boeing 777-300ERs it h... Continue Reading
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