Eulogy for a proper British Airways afternoon cream tea
Allow me for a moment to bring you on an unashamedly rose-tinted journey down passenger experience memory lane, all the way back to my child... Continue Reading
Nose to Tail
WestJet set for long-haul low-cost premium #PaxEx opportunity
As a new generation of long-haul low-cost carriers arrive, and an increasing number of full service carriers either spin off part of their o... Continue Reading
Stingy snack policy aside, BA premium economy largely delivers
When I choose to buy premium economy over a regular coach class seat, it is all about the space. As airlines continue to put the squeeze on ... Continue Reading
Is British Airways’ First Wing just lipstick on a horselamp?
Understanding that travellers who pay a premium value a premium airport experience, airlines are increasingly investing in fast-track and el... Continue Reading
Qantas redesigns iconic tableware for 787 generation
Sometimes, airlines create a classic when they and their designers create a new element of the inflight service. Perhaps the best example of... Continue Reading
Five steps airlines should take to improve outstation #PaxEx
As a general rule, airlines are better at delivering passenger experience from their own hubs than they are from outstation airports, where ... Continue Reading
Jade-tinted Cathay Pier lounge sums up colonial perspective problem
I always want to like Cathay Pacific. The airline created the signature business class product of this decade, the second-generation Zodiac ... Continue Reading
Basic Economy, you say; how about Basic Business?
Is it time to consider a “basic business” class product as viable? According to one major airline CEO who spoke with your author, the ... Continue Reading
Broad horizon for next-gen large narrowbody premium #PaxEx
Whatever happens in the middle of the market — to be filled by what Boeing calls the NMA and everyone else calls the 797, and by Airbus’ A32... Continue Reading
United’s Zodiac Polaris 767 beats Vantage on American, Delta
If there’s anywhere that the venerable Boeing 767 continues to serve passengers well, it’s in the United States. That’s certainly been the c... Continue Reading
Swiss first class, old A340 and new 777, fails to inspire
Fifteen years ago, if you asked a panel of regular first class travellers which airline had the best first class, it is likely Swiss would b... Continue Reading
Air France 787 business class dabbles with elegance
Hopping over the Channel to the Paris Air Show from Heathrow to Charles de Gaulle, I was delighted to spot an Air France Boeing 787-9 Dreaml... Continue Reading
Airport Security Theatre: A play in two parts
The airport security situation remains a mess for many passengers. We’ve heard of new rules being tested by the TSA for domestic US tr... Continue Reading
JAL’s new business-heavy 787-9 doubles down on the premium market
Zodiac’s three-dimensional Aries product is enabling Japan Airlines to add eight fully flat seats with direct aisle access to its Boeing 787... Continue Reading
Is it an accident when airlines offer bad pricing on product bundles?
Do you expect a discount for buying a bundle of products? Or should you pay a premium for getting everything you need in one click? Airlines... Continue Reading
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