Cathay first needs a soft product focus and soon a hard product upgrade
Ten years ago, Cathay Pacific’s first class seat on its Boeing 777-300ER aircraft was almost as much a gamechanger for the commercial aviati... Continue Reading
Tag Archives: #Upfront
Recaro CL6710 launch partner change down to engines, not seats
If you need a sign of the interdependence of various parts of the aviation industry supply chain, delays in Rolls-Royce engine delivery for ... Continue Reading
Thompson Vantage Solo sets the bar for premium narrowbody business
Fully flat business class beds with direct aisle access on narrowbody aircraft will become increasingly important in the next cycle of airli... Continue Reading
Austrian Airlines unveils distinctly average premium economy
Austrian Airlines is the latest member of the Lufthansa Group to add a premium economy section, with both the airline’s Boeing 767 and 777 f... Continue Reading
Real #PaxEx gems shine through at Cathay’s LHR, HND lounges
You might expect, given that I wasn’t the world’s biggest fan of Cathay Pacific’s first class The Pier lounge in Hong Kong, that I also woul... Continue Reading
BA splashes out on Churchill’s port in Club World soft product spree
Port is one of the least celebrated yet most delicious — and most flexible — wines to be served in the sky, and British Airways is rolling o... Continue Reading
Qantas to retain and update A380, with massive premium boost
Qantas wants new twinjets that will fly nonstop from its largest markets on Australia’s east coast to New York and London, but it will also ... Continue Reading
Finnair’s Norra Embraer E-190: great Eurobiz, apart from the seats
It’s a commentary on the state of European business class when an 18”-wide seat, no neighbour, a tasty hot meal and some chilled Champagne i... Continue Reading
Cathay’s 2010-era business seat is solid, but needs changes
Cathay Pacific finds itself in a sticky financial situation, and its passenger experience reality doesn’t look like a bed of roses either, g... Continue Reading
$500 for a door? Delta starts charging for better biz PaxEx
How much would you pay for a business class flight with a door on it? Delta, it seems, thinks it can soak passengers for an extra five hundr... Continue Reading
Airberlin doubles up and doubles down on Eurobusiness
In what feels like a counterpoint to the rest of the European business class passenger experience, Airberlin is doubling down on Eurobusines... Continue Reading
Eulogy for a proper British Airways afternoon cream tea
Allow me for a moment to bring you on an unashamedly rose-tinted journey down passenger experience memory lane, all the way back to my child... Continue Reading
WestJet set for long-haul low-cost premium #PaxEx opportunity
As a new generation of long-haul low-cost carriers arrive, and an increasing number of full service carriers either spin off part of their o... Continue Reading
Is British Airways’ First Wing just lipstick on a horselamp?
Understanding that travellers who pay a premium value a premium airport experience, airlines are increasingly investing in fast-track and el... Continue Reading
Qantas redesigns iconic tableware for 787 generation
Sometimes, airlines create a classic when they and their designers create a new element of the inflight service. Perhaps the best example of... Continue Reading
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