New Territory on extending airline brand DNA to all travel classes
Airline branding and distinctive services are often focused around premium classes at the front of the aircraft. But designer Luke Miles bel... Continue Reading
Tag Archives: branding
Internet plans for BA 2Ku reveal service limitations and advantages
Two and a half years after International Airlines Group announced it would throw its full weight behind Gogo’s 2Ku system for the longhaul f... Continue Reading
Press Release: ABC announces cabin branding program with Air Belgium
ABC International and Air Belgium are pleased to announce a new collaboration for the installation of a cabin branding element on the A340 f... Continue Reading
Getting whimsical: the importance of designing joy into #PaxEx
Virgin America (RIP) had a point when it launched its Blah Airlines marketing campaign: when it’s done wrong, flying can be a boring, beige ... Continue Reading
Airlines could improve PaxEx planning using Routehappy KPI analytics
Routehappy by ATPCO has been extending the reach of its rich-content Routehappy Hub, Universal Ticket Attributes (UTAs) and Amenities integr... Continue Reading
Why airlines should invest in branded #PinchablePaxEx soft product
A couple of years ago, RGN’s Cynthia Drescher talked to three airlines to reveal the most stolen items on board. Since Cynthia’s piece, many... Continue Reading
JPA hits the Constructivist nail on the head for new Moscow SVO lounges
If you think early 20th century Russian art, you probably think Constructivism, the art style best popularised in the West by Kandinsky. Tha... Continue Reading
Gulf Air gets to the heart of identity with rebranding effort
Gulf Air’s comprehensive rebranding is designed to re-claim its position at the cutting edge of hospitality and technology, worthy of the ai... Continue Reading
Airline bedding co-branding choices evolve: consumer or luxury?
There’s a clear trend of airlines working with luxury suppliers of bedding for their onboard soft product in business and first class, lendi... Continue Reading
Brand inspectors aim to maintain integrity of product and design
With billions invested in airline branding programs, getting a return in customer satisfaction and brand reputation is critical. Checking th... Continue Reading
More women need to be involved in aviation branding and design
Jennifer Coutts Clay has made her mark on aviation by improving the passenger experience of millions. She has contributed to the aviation co... Continue Reading
Increasing reusability of airline inflight amenity kits
Airlines that skimp on amenity kits are choosing a false economy. Aviation is a competitive business and people still make choices based on ... Continue Reading
Press Release: Vietnam start-up Bamboo taps LIFT Strategic for design
Tokyo-based LIFT Strategic Design has been selected to design the brand, livery and cabin for Bamboo Airways of Vietnam. The Hanoi-based car... Continue Reading
Italy’s ABC International takes cabin branding to the next level
How do you know that you’re on an aircraft operated by Air Canada versus one flown by Air Serbia or Turkish Airlines? Part of the mix in pas... Continue Reading
Press Release: Immfly on why the sky is the new marketplace for brands
Nowadays airlines are increasingly promoting effective interaction between passengers and technology during the flight, boosting their mutua... Continue Reading
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