Singapore Airlines aims for perpendicular suites in first class mockups
Ten years after first class suites appeared on Singapore Airlines’ Airbus A380 aircraft, the airline seems set to wow the passenger experien... Continue Reading
Nose to Tail
The importance of service recovery: a case study
Before I start, an unusual disclaimer. There are times when I hesitate, as a journalist specialising in the passenger experience, to raise i... Continue Reading
Lufthansa first class largely delivers on its well-earned reputation
Lufthansa First Class: this grande dame of the sky has long been held up as an example of how to do first class right, elegantly, but withou... Continue Reading
Zones of flexible customisation grow in importance for premium seats
Custom cabin and seat, or one that’s actually produced to time, cost and budget? That’s a key question facing airlines today as they balance... Continue Reading
Air NZ picks new premium-heavy 787 for Houston route
In a sign that the premium travel market is surging in importance for Air New Zealand, the Kiwi carrier is now in possession of its latest B... Continue Reading
Finnair’s London A350 is a refreshing change from Eurobusiness norm
What a delight it is to find an Airbus A350 on a three-hour flight within Europe! Flying me back from a day of interviews in Helsinki, Finna... Continue Reading
Seeking out immersive entertainment options for premium cabins
Airlines and their inflight entertainment providers have struggled over the last couple of decades to provide a differentiated IFE experienc... Continue Reading
Cathay first needs a soft product focus and soon a hard product upgrade
Ten years ago, Cathay Pacific’s first class seat on its Boeing 777-300ER aircraft was almost as much a gamechanger for the commercial aviati... Continue Reading
Zodiac talks next-gen Cirrus with ergonomic and storage updates
In a quality-focussed yet increasingly segmented business class market where some airlines are looking to create a more premium feel to thei... Continue Reading
Thompson Vantage Solo sets the bar for premium narrowbody business
Fully flat business class beds with direct aisle access on narrowbody aircraft will become increasingly important in the next cycle of airli... Continue Reading
Austrian Airlines unveils distinctly average premium economy
Austrian Airlines is the latest member of the Lufthansa Group to add a premium economy section, with both the airline’s Boeing 767 and 777 f... Continue Reading
Real #PaxEx gems shine through at Cathay’s LHR, HND lounges
You might expect, given that I wasn’t the world’s biggest fan of Cathay Pacific’s first class The Pier lounge in Hong Kong, that I also woul... Continue Reading
BA splashes out on Churchill’s port in Club World soft product spree
Port is one of the least celebrated yet most delicious — and most flexible — wines to be served in the sky, and British Airways is rolling o... Continue Reading
Qantas to retain and update A380, with massive premium boost
Qantas wants new twinjets that will fly nonstop from its largest markets on Australia’s east coast to New York and London, but it will also ... Continue Reading
Finnair’s Norra Embraer E-190: great Eurobiz, apart from the seats
It’s a commentary on the state of European business class when an 18”-wide seat, no neighbour, a tasty hot meal and some chilled Champagne i... Continue Reading
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