W-UP: a winning solution to airlines’ business class demand woes?
Before COVID and the dramatic drop in business travel, some airlines were experimenting, publicly or in theoretical exercises, with a “busin... Continue Reading
Tag Archives: upgrade
Airlines deferring cabin upgrades as 737 MAX grounding drags on
The passenger experience is facing a medium-term setback as airlines put off non-essential upgrades in the wake of the prolonged Boeing 737 ... Continue Reading
Hawaiian is making more money making passengers more comfortable
Is there magic to Hawaiian Airlines’ ability to sell first class seats on its flights? It might not be magic, but the company sells nearly a... Continue Reading
American brings premium economy to market, unmarketably
American Airlines’ premium economy seats are due to start flying on training routes within the US in early October, with full international ... Continue Reading
Upgrade auctions come to Hawaiian Airlines
Hawaiian Airlines is bringing upgrade auctions to its North America flights, a unique position among US carriers. Passengers will bid for up... Continue Reading
Nobody wins when premium economy isn’t Premium Economy
“In the 1980s,” Canada’s Financial Post newspaper predicted in late 1978, “business travelers will look back at air travel in this decade wi... Continue Reading
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