SIA’s launch of Premium Economy part of strategic evolution
SINGAPORE: The decades-old “Singapore Girl” remains the marketing focus but Singapore Airlines (SIA) is gradually shedding its legacy herita... Continue Reading
SINGAPORE: The decades-old “Singapore Girl” remains the marketing focus but Singapore Airlines (SIA) is gradually shedding its legacy herita... Continue Reading
Why is every premium economy and domestic US first class recliner seat basically the same? Acro Aircraft Seating managing director Chris Bra... Continue Reading
In an enormous U-turn on its previous “18 inches for all” economy class campaign, Airbus is finally displaying its much-anticipated eleven-a... Continue Reading
WestJet says true Premium Economy seating will be offered on the four Boeing 767-300ERs it is acquiring from Qantas to support longer intern... Continue Reading
NEW YORK: A late entrant into the Premium Economy game Lufthansa reports strong initial booking results for this dedicated new class of serv... Continue Reading
With the introduction of its new Premium Economy product Singapore Airlines vowed not to cannibalize the premium offerings on board. And, tr... Continue Reading
As Singapore Airlines prepares to launch its new premium economy product in the second half of 2015 on Airbus A380s and Boeing 777-300ERs, t... Continue Reading
San Francisco International Airport is not only the latest US airport to receive Emirates’ double-decker A380 service direct to Dubai, but i... Continue Reading
A well-placed senior source within a major US international airline tells Runway Girl Network that the carrier is in advanced preparations f... Continue Reading
In what could be perceived as a quiet downgrade for business class passengers, Lufthansa is keeping middle seats on its Boeing 747-400 fleet... Continue Reading
Wednesday, 8 October 2014, was a day of firsts for Star Alliance member and German flagship carrier Lufthansa. Departing gate Z52 at Frankfu... Continue Reading
Travelers are growing increasingly aware that the specific model of seat on their aircraft is more important to the passenger experience (#P... Continue Reading
The passenger experience is evolving faster than ever before. Up front, business and first class passengers have more amenities, better serv... Continue Reading
Someone recently made the following statement on Twitter: “A rising tide raises all ships. This is why better business class seats will lead... Continue Reading
The A380 was designed in a world before the global financial crisis, and carriers that took delivery of early examples were challenged to fi... Continue Reading
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