Lufthansa compromises on Boeing 747-400 nose-to-tail refurb
Having received regulatory approval to install its new premium economy seats while refurbishing its older Boeing 747-400 aircraft, Lufthansa... Continue Reading
Tag Archives: Premium Economy
SIA makes POWER-ful PE statement; will it extend to A350-900ULR?
DELHI: As airlines get a breather from plunging oil prices and tech-savvy, mid-level managers accept the fact that their ‘road warrior... Continue Reading
#PaxEx TV: Voice Calls, Premium Seat Stalls and #AvGeek Fun
Welcome to #PaxEx TV. On this our latest episode we look at why the debate over allowing passengers to make cell phone calls in-flight is he... Continue Reading
Indian carriers ramp up marketing in battle to win passengers
As airlines in India jostle for media recognition in a bid to attract passengers, they are employing a host of new marketing initiatives in ... Continue Reading
Premium Economy costs more (and less) than Airbus suggests
By Airbus’ count 27 airlines now offer a full premium economy class with a recliner seat — not just an extra legroom economy cabin like Unit... Continue Reading
SIA’s launch of Premium Economy part of strategic evolution
SINGAPORE: The decades-old “Singapore Girl” remains the marketing focus but Singapore Airlines (SIA) is gradually shedding its legacy herita... Continue Reading
Acro aims to revolutionize recliners like it shook up economy seats
Why is every premium economy and domestic US first class recliner seat basically the same? Acro Aircraft Seating managing director Chris Bra... Continue Reading
“Choice” becomes new PaxEx curse word on 11-abreast A380
In an enormous U-turn on its previous “18 inches for all” economy class campaign, Airbus is finally displaying its much-anticipated eleven-a... Continue Reading
WestJet says Plus seats on its 767s will be true Premium Economy
WestJet says true Premium Economy seating will be offered on the four Boeing 767-300ERs it is acquiring from Qantas to support longer intern... Continue Reading
Success of Lufthansa’s PE seat to determine rollout on sisters
NEW YORK: A late entrant into the Premium Economy game Lufthansa reports strong initial booking results for this dedicated new class of serv... Continue Reading
Singapore Airlines stays true to its word on Premium Economy seat
With the introduction of its new Premium Economy product Singapore Airlines vowed not to cannibalize the premium offerings on board. And, tr... Continue Reading
SIA vows not to cannibalize other products for premium economy
As Singapore Airlines prepares to launch its new premium economy product in the second half of 2015 on Airbus A380s and Boeing 777-300ERs, t... Continue Reading
Airport and aircraft tech touted as Emirates A380 arrives at SFO
San Francisco International Airport is not only the latest US airport to receive Emirates’ double-decker A380 service direct to Dubai, but i... Continue Reading
US major’s domestic first rebrand opens door to Premium Economy
A well-placed senior source within a major US international airline tells Runway Girl Network that the carrier is in advanced preparations f... Continue Reading
Lufthansa keeps middle seats, but makes changes in 747-400 refit
In what could be perceived as a quiet downgrade for business class passengers, Lufthansa is keeping middle seats on its Boeing 747-400 fleet... Continue Reading
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