Press Release: Panasonic names Sandoval as global head of marketing
Panasonic Avionics Corporation (Panasonic) has appointed Gaston Sandoval, as Global Head of Marketing and Product Management. In this role, ... Continue Reading
Tag Archives: marketing
Design for long-haul travel: market drivers and considerations
For decades, traditional airlines have marketed the romance of aviation around the long-haul flying experience. Advertising and marketing ef... Continue Reading
Press Release: Inadvia launches inflight programmatic video advertising
Programmatic video advertising took to the skies over the new year when the Inadvia platform provided campaigns to the Immfly wireless infli... Continue Reading
Press Release: Immfly on why the sky is the new marketplace for brands
Nowadays airlines are increasingly promoting effective interaction between passengers and technology during the flight, boosting their mutua... Continue Reading
Mother of Aviation Geek Fest isn’t finished geeking out
Sandy Ward, the former head of marketing for the Future of Flight Aviation Center and Boeing Tour, is known as the mother of the Aviation Ge... Continue Reading
Heather Popadych: A driving force behind the Panasonic Lean In Circle
A day in the life of Heather Popadych always starts with a lot of coffee and an action list. There’s a running joke at Panasonic Avionics th... Continue Reading
Video flight reviews move from hobby to lifestyle
Maybe you’ve heard of Sam Chui. Maybe not. If you’re reading this, you’re likely to have seen his photos or watched one of his videos, possi... Continue Reading
JetBlue goes retro to re-launch Palm Springs service
JetBlue is not old enough to really go retro but that didn't stop the company. And when it introduced its 1960s retro-jet last week it went ... Continue Reading
Press Release: PAC transforms inflight advertising with Captify
Panasonic Avionics Corporation (Panasonic) has today announced the launch of Captify Inflight Marketing and Advertising Services (Captify). ... Continue Reading
Press Release: aviationgate.com sees 6,000+ seats bought and sold
Aviationscouts GmbH is excited to announce that since launch in May 2014, over 6,000 used aircraft seats have been bought and sold through a... Continue Reading
Hit or miss? Airlines aim to woo passengers with new ad campaigns
Success of American and KLM's new ad campaigns will be measured on different scales. American's approach is much broader and leaves much gre... Continue Reading
United focuses on sleep, hard product in new Polaris business ad
United Airlines’ new commercial for its Polaris business class struck a chord with me this week, not least because it’s fascinating to see w... Continue Reading
Indian carriers ramp up marketing in battle to win passengers
As airlines in India jostle for media recognition in a bid to attract passengers, they are employing a host of new marketing initiatives in ... Continue Reading
3