Lufthansa’s commodity product challenge considered
How do we kill the idea that air travel is a commodity? As someone who is not particularly keen to pay more but who also wants a little bit ... Continue Reading
How do we kill the idea that air travel is a commodity? As someone who is not particularly keen to pay more but who also wants a little bit ... Continue Reading
Can an old dog learn new tricks? Thomas Cook is working on it, reinventing its business model in a few short years and showing signs of succ... Continue Reading
171 young people are now starting either traditional or dual-study training programs with the Lufthansa Technik Group, fourteen more than in... Continue Reading
Lufthansa operates three flights daily from New York JFK to its hubs at Frankfurt and Munich, with a high percentage of premium passengers o... Continue Reading
Lufthansa’s Frankfurt First Class Terminal stands, as you might expect, aside from the main terminal buildings at FRA. From the outside, it ... Continue Reading
Eager to boost its Skytrax rating to five stars Lufthansa is pressing ahead with a number of initiatives aimed at improving the passenger ex... Continue Reading
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