Getting whimsical: the importance of designing joy into #PaxEx
Virgin America (RIP) had a point when it launched its Blah Airlines marketing campaign: when it’s done wrong, flying can be a boring, beige ... Continue Reading
Tag Archives: brand
Why airlines should invest in branded #PinchablePaxEx soft product
A couple of years ago, RGN’s Cynthia Drescher talked to three airlines to reveal the most stolen items on board. Since Cynthia’s piece, many... Continue Reading
JPA hits the Constructivist nail on the head for new Moscow SVO lounges
If you think early 20th century Russian art, you probably think Constructivism, the art style best popularised in the West by Kandinsky. Tha... Continue Reading
Interior carpet and fabric innovations fly under the radar
Rather like reupholstering a beloved chair or sofa, it’s often astonishing how much of a change it can make to alter the fabrics within an a... Continue Reading
Gulf Air gets to the heart of identity with rebranding effort
Gulf Air’s comprehensive rebranding is designed to re-claim its position at the cutting edge of hospitality and technology, worthy of the ai... Continue Reading
Airline bedding co-branding choices evolve: consumer or luxury?
There’s a clear trend of airlines working with luxury suppliers of bedding for their onboard soft product in business and first class, lendi... Continue Reading
Brand inspectors aim to maintain integrity of product and design
With billions invested in airline branding programs, getting a return in customer satisfaction and brand reputation is critical. Checking th... Continue Reading
More women need to be involved in aviation branding and design
Jennifer Coutts Clay has made her mark on aviation by improving the passenger experience of millions. She has contributed to the aviation co... Continue Reading
Press Release: Vietnam start-up Bamboo taps LIFT Strategic for design
Tokyo-based LIFT Strategic Design has been selected to design the brand, livery and cabin for Bamboo Airways of Vietnam. The Hanoi-based car... Continue Reading
Italy’s ABC International takes cabin branding to the next level
How do you know that you’re on an aircraft operated by Air Canada versus one flown by Air Serbia or Turkish Airlines? Part of the mix in pas... Continue Reading
Austrian’s new lounges: are they a sight for sore eyes, or a cause?
Austrian Airlines is unveiling its latest lounge concept, in a new style that can at its most successful be described as “strikingly modern”... Continue Reading
Press Release: Viasat unveils new global brand identity
Viasat Inc. (Nasdaq: VSAT), a global communications company, today unveiled its new strategic, global brand identity. As part of the new ide... Continue Reading
Delta starts selling 757 recliners as international premium economy
Almost exactly three years ago, a senior passenger experience executive from Delta Air Lines sat down with me at the APEX Expo and laid out ... Continue Reading
Airbus delights in airline design reaction to A320 Airspace options
Sitting in the first public mockup of Airbus’ Airspace cabin, it was striking how much of a revolution this interior redesign is for the nar... Continue Reading
‘SAS Dreams’ positions the airline as guide for branded experiences
It’s a brand’s dream come true for consumers to love and trust in them so much as to integrate the brand into their lifestyles. A loyal fan ... Continue Reading
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