Alaska versus JetBlue: A study in transcon PaxEx outside the Big Three
JetBlue Airways and Alaska Airlines have a lot more similarities than differences, but there are still a few key differentiators that separa... Continue Reading
Tag Archives: Premium Class
New Territory on extending airline brand DNA to all travel classes
Airline branding and distinctive services are often focused around premium classes at the front of the aircraft. But designer Luke Miles bel... Continue Reading
Is “Polaris p.s.” a good idea for United’s Boeing 737 MAX 10?
This week, United Airlines’ president Scott Kirby mooted the idea of flatbed products on its Boeing 737 MAX 10. That would be a smart move i... Continue Reading
Passengers take note: seatbelt extenders deactivate your airbag
A few months ago, multiple media outlets reported that Thai Airways was disallowing passengers with a girth wider than 56 inches from flying... Continue Reading
JetBlue picks A220-300 over E195-E2 in closely fought battle
JetBlue is to replace its Embraer E190 fleet with the Airbus A220-300 — formerly the Bombardier C Series CS300 — starting in 2020, driven by... Continue Reading
Press Release: HAECO becomes Airbus supplier for passenger seating
HAECO Cabin Solutions, a division of HAECO Americas with headquarters in Greensboro, North Carolina, USA, announced today that Airbus has ap... Continue Reading
Virgin Atlantic, Stelia, ZIM speedily spruce up ex-Airberlin A330s
Last time we checked in with Virgin Atlantic’s then-newly-leased ex-Airberlin Airbus A330-200s back in January, the airline had just hit on ... Continue Reading
“Bleisure”: terrible word, useful thinking concept for airline lounges
Of all the neologisms coined around the airline industry, “bleisure” is one of my least favourite, onomatopoetically speaking. But the idea ... Continue Reading
Four Qatar Airways flights show remarkable #PaxEx consistency
As airlines grow in size and fleet diversity, ensuring that passengers have a similar — or at least coherent — experience across different a... Continue Reading
PaxEx 2018: An increasingly complex balancing act for premium classes
In the pointy end of the plane, 2018 is set to be a pivotal year as business class continues to supplant first up front. Can the industry pu... Continue Reading
The premium cabin trend du jour: privacy doors
Champagne? Check. Amenity kits? Check. Plush bedding and fine linens? Check. Check. What can a premium cabin product do to differentiate its... Continue Reading
Press Release: AIM and Thompson Aero Seating collaborate at Toulouse
AIM Altitude and Thompson Aero Seating have collaborated for the first time as AVIC companies to create stunning integrated front-row furnit... Continue Reading
Five steps airlines should take to improve outstation #PaxEx
As a general rule, airlines are better at delivering passenger experience from their own hubs than they are from outstation airports, where ... Continue Reading
Broad horizon for next-gen large narrowbody premium #PaxEx
Whatever happens in the middle of the market — to be filled by what Boeing calls the NMA and everyone else calls the 797, and by Airbus’ A32... Continue Reading
Virgin is Alaska’s new weapon in US premium transcon battle
Even as Alaska Airlines considers the future of the Airbus A320 and A319 fleet it acquired during its purchase of Virgin America, the airlin... Continue Reading
1