Beth Taylor leads from the front to give voice to ATPCO hidden figures
Once known mostly for being an airfare clearinghouse, airline-owned ATPCO is enjoying a new level of prominence in the industry since it acq... Continue Reading
Tag Archives: marketing
Press Release: Signal Lamp and Burrana enter ad tech partnership
Signal Lamp Entertainment (SLE), a global content distributor and provider of advertising and content distribution technologies, and Burrana... Continue Reading
Press Release: Latitude Aero names Caslin as director of marketing
Seating overhaul provider Latitude Aero recently announced the hiring of Taylor Caslin as Director of Marketing. In this role, Caslin will d... Continue Reading
Press Release: Adsfly: Inflight ad agency to specialise in digital IFE media
Advertisers finally have a one stop shop for perfectly integrated in-flight campaigns; Adsfly. Combining digital IFE system assets with airc... Continue Reading
Press Release: Panasonic announces senior sales executive appointments
Panasonic Avionics Corporation (Panasonic Avionics) has today announced the appointments of senior executives to three key sales positions a... Continue Reading
APEX ARC chair on making inroads in IFEC advertising and diversity
Personalized, targeted advertising has changed the face of online advertising on the ground, but it hasn’t yet been exploited in ways ... Continue Reading
Press Release: Global Eagle, Inadvia ink programmatic advertising deal
Global Eagle Entertainment Inc. announced a new collaboration with digital advertising technology leader Inadvia to help maximize airline ad... Continue Reading
Making free advertising lemonade out of mistake fare lemons
One of the many consequences for airlines of passengers becoming more mobile, social and vocal is the rise in the number of people watching ... Continue Reading
Press Release: SIMONA acquires extrusion company PMC
The SIMONA Group has acquired Premier Material Concepts, LLC (PMC), Findlay, Ohio, USA. PMC is an extrusion company specializing primarily i... Continue Reading
Press Release: Panasonic names Sandoval as global head of marketing
Panasonic Avionics Corporation (Panasonic) has appointed Gaston Sandoval, as Global Head of Marketing and Product Management. In this role, ... Continue Reading
Design for long-haul travel: market drivers and considerations
For decades, traditional airlines have marketed the romance of aviation around the long-haul flying experience. Advertising and marketing ef... Continue Reading
Press Release: Inadvia launches inflight programmatic video advertising
Programmatic video advertising took to the skies over the new year when the Inadvia platform provided campaigns to the Immfly wireless infli... Continue Reading
Press Release: Immfly on why the sky is the new marketplace for brands
Nowadays airlines are increasingly promoting effective interaction between passengers and technology during the flight, boosting their mutua... Continue Reading
Mother of Aviation Geek Fest isn’t finished geeking out
Sandy Ward, the former head of marketing for the Future of Flight Aviation Center and Boeing Tour, is known as the mother of the Aviation Ge... Continue Reading
Heather Popadych: A driving force behind the Panasonic Lean In Circle
A day in the life of Heather Popadych always starts with a lot of coffee and an action list. There’s a running joke at Panasonic Avionics th... Continue Reading
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