Press Release: Viasat unveils new global brand identity
Viasat Inc. (Nasdaq: VSAT), a global communications company, today unveiled its new strategic, global brand identity. As part of the new ide... Continue Reading
Tag Archives: branding
Delta starts selling 757 recliners as international premium economy
Almost exactly three years ago, a senior passenger experience executive from Delta Air Lines sat down with me at the APEX Expo and laid out ... Continue Reading
Airbus delights in airline design reaction to A320 Airspace options
Sitting in the first public mockup of Airbus’ Airspace cabin, it was striking how much of a revolution this interior redesign is for the nar... Continue Reading
Finnair’s Nordic identity: more than Marimekko and Moomins
There are few airlines with as much design heritage as Finnair. Its easy to overuse the word iconic, from Tapio Wirkkala’s Ultima Thul... Continue Reading
Increasingly opaque airline premium products make for bad #PaxEx
Ever since British Airways debuted “Club Class”, the first step towards business class, airlines have walked the line between branding their... Continue Reading
Snack sponsorship? Delta chews on fresh ideas with new rollout
Acknowledging that the pendulum may have swung too far in the direction of bare bones service on board, some airlines are bringing back prod... Continue Reading
United sets itself apart with Polaris lounge particulars
The first thing you notice when entering United Airlines’ Polaris business class lounge in Chicago O’Hare is that there is no mi... Continue Reading
United’s Polaris star obscured by product identity questions
What is United Polaris, the new airline brand? Is it the new Zodiac Aerospace SKYlounge-based seats? A set of updated meals? The Bloody Mary... Continue Reading
Alaska’s rebrand: does livery and branding matter to #PaxEx?
I’m pretty bullish on the effects of airline branding — I think that giving an airline a sense of character helps to set the expectations th... Continue Reading
Indian carriers ramp up marketing in battle to win passengers
As airlines in India jostle for media recognition in a bid to attract passengers, they are employing a host of new marketing initiatives in ... Continue Reading
Could iconic SkyMall brand enjoy a digital rebirth in-flight?
I bought it in SkyMall, That five-mile-high mall That always has just what I need When I get to the gate and remember too late I should have... Continue Reading
Delta’s new streaming video plan has broader CRM implications
Working in collaboration with its inflight Wi-Fi partner Gogo, Delta Air Lines has launched a first-of-its-kind wireless IFE experience that... Continue Reading
Airlines could elevate to lifestyle brands: Teague
With all the noise out there, it’s not unreasonable to expect an airline to flounder in its attempts to differentiate itself from its ... Continue Reading
New tail means new AA: employees
Yes, the formal merger process for American Airlines and US Airways is complete. That’s good news, of course, but it is also arguably ... Continue Reading
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