Swiss tickles the Senses but product positioning questions arise
Returning from Lufthansa’s Berlin launch of its new Allegris seats — more widely called the Future InterContinental Experience (FICE) produc... Continue Reading
Tag Archives: Allegris
Lufthansa Allegris premium economy and economy: overall better
As with any multi-class airline, the majority of Lufthansa’s revenues and profits come from its premium cabins, particularly business class.... Continue Reading
Allegris first class moves the Lufthansa premium product needle
BERLIN — Inside the cavernous Kraftwerk club space, a refurbished East German power station, Lufthansa this week launched its next-generatio... Continue Reading
Lufthansa’s Allegris business class takes unbundling to the extremes
BERLIN — Lufthansa’s new Allegris generation of business class seats — Allegris being the internal Lufthansa-mainline brand for this Lufthan... Continue Reading
Lufthansa touts seven different business class options under Allegris
NEW YORK — This year has been a year of recovery for Lufthansa, including in the Americas where the German juggernaut has seen its 2022 corp... Continue Reading
Analysing the details and design in Lufthansa’s new first class suites
Lufthansa’s forthcoming first class seat — part of its Allegris generation of nose-to-tail products — is such a departure from its existing ... Continue Reading
Lufthansa unveils new first, biz, premium and eco Allegris generation
In a surprising move, Lufthansa is rebranding its forthcoming seating from nose to tail as the “Allegris” product generation, with new rende... Continue Reading