Swiss tickles the Senses but product positioning questions arise
Returning from Lufthansa’s Berlin launch of its new Allegris seats — more widely called the Future InterContinental Experience (FICE) produc... Continue Reading
Returning from Lufthansa’s Berlin launch of its new Allegris seats — more widely called the Future InterContinental Experience (FICE) produc... Continue Reading
As with any multi-class airline, the majority of Lufthansa’s revenues and profits come from its premium cabins, particularly business class.... Continue Reading
BERLIN — Inside the cavernous Kraftwerk club space, a refurbished East German power station, Lufthansa this week launched its next-generatio... Continue Reading
BERLIN — Lufthansa’s new Allegris generation of business class seats — Allegris being the internal Lufthansa-mainline brand for this Lufthan... Continue Reading
NEW YORK — This year has been a year of recovery for Lufthansa, including in the Americas where the German juggernaut has seen its 2022 corp... Continue Reading
Lufthansa’s forthcoming first class seat — part of its Allegris generation of nose-to-tail products — is such a departure from its existing ... Continue Reading
In a surprising move, Lufthansa is rebranding its forthcoming seating from nose to tail as the “Allegris” product generation, with new rende... Continue Reading