Asiana’s Solstys stands up to the business class test of time, twice
When Asiana Airlines introduced its OZ Quadra Smartium in 2011, the overall feeling was that the name was wonderfully weird, but that the St... Continue Reading
Tag Archives: advertising
Press Release: Global Eagle, Inadvia ink programmatic advertising deal
Global Eagle Entertainment Inc. announced a new collaboration with digital advertising technology leader Inadvia to help maximize airline ad... Continue Reading
Press Release: Inadvia launches inflight programmatic video advertising
Programmatic video advertising took to the skies over the new year when the Inadvia platform provided campaigns to the Immfly wireless infli... Continue Reading
Press Release: Immfly on why the sky is the new marketplace for brands
Nowadays airlines are increasingly promoting effective interaction between passengers and technology during the flight, boosting their mutua... Continue Reading
Flight Level Media seeks to remove pre-paywall pain point for industry
As a hyper-connected traveler who needs (and wants) to clear work in-flight, I don’t spend a lot of time exploring the pre-paywall links on ... Continue Reading
Press Release: Global Eagle to chair APEX airline advertising committee
Global Eagle Entertainment Inc. (NASDAQ: ENT) is proud to have one of its leaders named to chair the new APEX Airline Advertising and Ancill... Continue Reading
Airlines jump on the inflight entertainment advertising train
PORTLAND, OREGON – The digital media market is estimated at more than $1 billion of the overall $10 billion market opportunity for inf... Continue Reading
United Airlines advertises wireless IFE option on tray tables
United Airlines is building awareness about its wireless IFE product via tray tables. With more than 150 aircraft offering a BYOD streaming ... Continue Reading
UK passengers revolt over airport retail taxes
In what might just be the most British event of the entire year, British passengers are refusing to show their boarding passes to airside ai... Continue Reading
Airports eye new revenue opportunities from beacon technology
Airports are looking at ways to increase the revenues they extract from non-airline related streams through traveler personalization. But in... Continue Reading
American takes page out of ULCC book with tray table promo
The airlines may be running out of new ancillary fees they can charge to passengers but that doesn’t mean they’re giving up on f... Continue Reading
Lufthansa’s India-focused ad campaign proves highly effective
Though Lufthansa has served India for over 50 years it continues to be viewed as a strict, no-nonsense German operator in the region. But th... Continue Reading
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