Virgin Retreat Suite: good product in search of a matching experience
Of all the business-plus front row products trickling out of design houses, seatmakers and airline passenger experience departments recently... Continue Reading
Tag Archives: Upper Class
A rave inaugural review for Virgin Atlantic’s A330neo Upper Class
When Virgin Atlantic unveiled its A330neo Upper Class suite this July, your author was somewhat taken aback: an off-the-shelf seat for cabin... Continue Reading
Virgin Atlantic Upper Class aboard A350-1000 is breath of fresh air
A handful of airlines operate morning departures from the US Northeast to London Heathrow. It is on one of these morning departures that you... Continue Reading
Virgin Atlantic shows off premium leisure space, The Booth
Designing “third places” for passenger experience will continue to grow in importance, especially with an increasing post-COVID premium leis... Continue Reading
Design Brief: Factorydesign explains The Booth on Virgin Atlantic
Virgin Atlantic recently revealed The Booth, a cozy corner developed through a collaboration with London-based Factorydesign for the leisure... Continue Reading
Recategorizing inflight Champagne five years on
Five years is a long time in aviation — and with it being over five years since I first tried to sort inflight Champagne into categories, it... Continue Reading
Virgin Atlantic eschews doors in new Cirrus NG business class
In true Virgin style, the reveal of Virgin Atlantic’s new Airbus A350 interiors at its headquarters near Gatwick was slick, design-oriented ... Continue Reading
Virgin Atlantic, Stelia, ZIM speedily spruce up ex-Airberlin A330s
Last time we checked in with Virgin Atlantic’s then-newly-leased ex-Airberlin Airbus A330-200s back in January, the airline had just hit on ... Continue Reading
An ode to getting airline breakfasts right — and a plea
Designing premium cabin food menus is hard for any airline, but breakfast always seems particularly tricky. It’s often got surprisingly wron... Continue Reading
Virgin Atlantic’s ex-Airberlin A330s make double bed dream come true
Richard Branson can finally say that Virgin Atlantic offers a double bed in Upper Class… sort of. With the airline taking over the leases on... Continue Reading
VIDEO: Virgin emphasizes real-world #PaxEx in new advert
“So you’ve got an idea,” leads off Virgin Atlantic’s new television spot — and for the airline industry, the ‘idea’ is using passenger exper... Continue Reading
Virgin Atlantic shakes up network under Delta influence
Virgin Atlantic is shaking up its route network, consolidating its position as transatlantic partner of its new largest shareholder and join... Continue Reading
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