W-UP: a winning solution to airlines’ business class demand woes?
Before COVID and the dramatic drop in business travel, some airlines were experimenting, publicly or in theoretical exercises, with a “busin... Continue Reading
Before COVID and the dramatic drop in business travel, some airlines were experimenting, publicly or in theoretical exercises, with a “busin... Continue Reading
Airbus’ recent focus on bringing cabin upgrades in-house is part of a shift in how the airframer sees its role in servicing — rather than ju... Continue Reading
Do you expect a discount for buying a bundle of products? Or should you pay a premium for getting everything you need in one click? Airlines... Continue Reading
Criticising the soft product in US domestic first class feels a little like shooting fish in a barrel. So does finding issues with United’s ... Continue Reading
Is there magic to Hawaiian Airlines’ ability to sell first class seats on its flights? It might not be magic, but the company sells nearly a... Continue Reading
How do we kill the idea that air travel is a commodity? As someone who is not particularly keen to pay more but who also wants a little bit ... Continue Reading
Spanish operator Iberia recently revealed details about its new premium economy product, confirming that the Recaro PL3510 seat will offer 3... Continue Reading
Operators, airframers and inflight connectivity providers find themselves at a pivotal point in the way airlines use connectivity, not just ... Continue Reading
Hawaiian Airlines is bringing upgrade auctions to its North America flights, a unique position among US carriers. Passengers will bid for up... Continue Reading
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