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Business class seat for Condor is in deep blues with dark wood accents and a large IFE screen.

Condor goes Prime with new business-plus front row ancillary product

How much would you pay for business class partner dining, a bigger screen and more space around the feet in bed mode? With its new Prime bus... Continue Reading

Virgin Retreat Suites are pictured. Two large seats, in dark brown covers, sit side-by-side. Purple LED lights cast a pretty glow on the surrounding furniture. A large white pillow sits on each seat.

Virgin Retreat Suite: good product in search of a matching experience

Of all the business-plus front row products trickling out of design houses, seatmakers and airline passenger experience departments recently... Continue Reading

A woman is relaxing with her seat in recline position on the Starlux A350

Starlux first to brand front-row business-plus as first class on A350

First class or business-plus? That’s the question that many airlines are asking themselves when it comes to deciding how to sell the extra-f... Continue Reading

Business plus seat on an aircraft. The seat is in grey and beige tones with soft blue lighting coloring the scene, and wood trim adding accent.

Business-plus front-row seats: where we are and where we’re going

As more and more airlines unveil new business-plus front-row seats, the dynamics of how they’re designing, marketing and selling these trave... Continue Reading

A grey business class seat is accented by blue LED lighting on an aircraft.

Adient’s new 737 Ascent business and business-plus shine

Premium business class seats offering direct aisle access for every passenger have been relatively slow to arrive to the narrowbody world. T... Continue Reading

Teague's Elevate business class seat attached to the aircraft via a Ebrace is pictured here. The area is spacious with a marble table, IFE screen, large window and sage green accents along with Bamboo fixtures.

Teague Elevates ‘floating’ herringbone with Nordam Nbrace

Whenever a beautiful, stylish, innovative cabin concept appears, one of the disappointingly relevant realities that it smacks up against is ... Continue Reading

The basic premise of business-plus is to create a front row hard product option. Collins Aerospace, then known as Rockwell, tabled its "Elements" options for this category in 2018. This image shows a close-up of a Collins front row product, with ample legroom and table space, a large IFE screen, and the ability to have a door.

Options for a light-touch, low-cost “business plus” product

When aviation returns after COVID-19, the front of the aircraft will look different. Some of that will be a passenger positive: older aircra... Continue Reading

Rockwell Collins explores bulkhead business-plus, first-minus market

First class is dead; long live first class. This apparent contradiction is at the heart of a particularly fascinating niche in the airline p... Continue Reading