United focuses on sleep, hard product in new Polaris business ad
United Airlines’ new commercial for its Polaris business class struck a chord with me this week, not least because it’s fascinating to see w... Continue Reading
Search Results for: POLARIS
United’s new Polaris business class designed with sleep in mind
NEW YORK – United Airlines will premiere its new Polaris business class cabin in December, when the first of 14 Boeing 777-300ERs it h... Continue Reading
Will United’s new Polaris business class shine brightly?
Revealing its new international business class product — Polaris — in New York today, United Airlines is banking big on the future of a comb... Continue Reading
American unveils 787-9 Flagship, striking first in premium war
FORT WORTH — Just two weeks after United Airlines tried to seize the spotlight by announcing new premium-heavy Elevated interiors for its fo... Continue Reading
Why seatback IFE is core to United Airlines’ premium push
LOS ANGELES — Is it possible for an airline to be genuinely premium without installing seatback IFE screens across its fleet? Could United A... Continue Reading
United looks to set long-haul premium standard with Elevated 787-9
United Airlines is taking the premium cabin arms race among US majors to new heights with the unveiling of its premium-heavy Elevated interi... Continue Reading
Redefining the “third place” after the end of inflight bars
It seems odd to think that flyers in just a couple of decades will regard spaces like the iconic Emirates bar on the upper deck of the Airbu... Continue Reading
Delta One Lounge experience trumps First Class on A321neo
There are few domestic US airline experiences these days that I see as offering something new and exciting. But on a recent trip from New Yo... Continue Reading
JetBlue entrenches into premium market with its first-ever lounges
Just a smidge over a decade since the first Mint-equipped Airbus A321 took to the skies, JetBlue plans to further establish itself in the pr... Continue Reading
Lufthansa Allegris extra-legroom seat: extra room for improvement
Returning on Lufthansa from Toronto to Munich after trying out the front-row business-plus Allegris Business Suite — full disclosure, as a g... Continue Reading
United delivers stellar Basic Economy experience on 767-300ER
While I’m not typically the type of passenger to book a basic economy fare, sometimes a good deal is just too good to pass up. Whether it wa... Continue Reading
Unum Two staggered business suite may be Unum’s first sale
WEYBRIDGE, UK — Tucked away in the leafy London suburb of Weybridge, challenger premium seatmaker Unum is readying Unum Two, the second seat... Continue Reading
Lufthansa’s Allegris business class takes unbundling to the extremes
BERLIN — Lufthansa’s new Allegris generation of business class seats — Allegris being the internal Lufthansa-mainline brand for this Lufthan... Continue Reading
Korean Air’s A321neo cabins: fine, but where is the brand equity?
Cabin design and aesthetics are inherently subjective: the attractiveness and meaning of colours across cultures varies wildly. But as leake... Continue Reading
How Amtrak treats Roomette passengers like royalty — mostly
When someone says they’re taking Amtrak from New York to Washington DC, the typical follow-up question is whether they’re taking a Northeast... Continue Reading
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