Just a smidge over a decade since the first Mint-equipped Airbus A321 took to the skies, JetBlue plans to further establish itself in the premium market by opening its first airport lounges.
“Customers have asked for a JetBlue lounge for years and we can’t wait to unveil our take in New York and Boston,” says JetBlue president Marty St. George.
“Lounges have become an essential offering for the growing numbers of customers seeking premium experiences, and JetBlue’s lounges will further boost the value of our TrueBlue loyalty program as we expand our portfolio of JetBlue credit cards.”
The airline will open two new lounges, one in its home base of New York JFK in late 2025 and a second at Boston Logan “soon after”. While it operates Mint-equipped flights to a wide range of destinations from these two airports, JetBlue will reserve lounge access for passengers on transatlantic flights, as well as holders of a new premium JetBlue credit card (of which it says more details will be announced soon) and TrueBlue Mosaic 4 members.
This transatlantic focus might be due to the relatively small size of the new lounges, measuring just 8,000 square feet in New York and 11,000 square feet in Boston. By way of comparison, Delta’s new Delta One lounge at JFK is a whopping 40,000 square feet.
Unlike other premium lounges such as United’s Polaris facilities and the new Delta One lounge, JetBlue says “day and guest passes” will be available for purchase by additional eligible customers based on space availability, though pricing is not yet available.
Details on the design and features of the lounges have not been disclosed, but JetBlue promises private workspaces with abundant power outlets, barista made coffee drinks, a full-service bar staffed with “mixologists”, and complimentary food offerings.
The lounge announcement comes as JetBlue is undertaking some major strategic changes to return to profitability, and actually scaling back off-peak transatlantic flying, as part of its so-called JetForward strategy.
With this move, JetBlue is signaling that it intends to remain engaged in the extremely competitive premium travel market.
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Featured image credited to Jason Rabinowitz
