2015 marks banner year for airlines selling ancillaries through OTAs
Just 18 short months ago, most airlines were attempting to grasp how they would craft merchandising strategies in order to fully exploit exp... Continue Reading
Author: Lori Ranson
No clear winner in early days of battle between Lufthansa and GDSs
Although a recent survey indicates that travel buyers have decreased bookings with Lufthansa since the airline implemented its controversial... Continue Reading
Wall Street analyst warns of growing passenger entitlement
WASHINGTON, DC – In comments that some believe are more reminiscent of the delusional rantings of Donald Trump’s hairpiece, a le... Continue Reading
Hawaiian Airlines feels no pressure to make rash decision on wifi
Virgin America’s launch of new service from San Francisco to Hawaii creates an interesting competitive dynamic for Hawaiian Airlines – once ... Continue Reading
Airlines caught in crosshairs of DOJ probe face passenger criticism
With the recent declaration by the US Department of Justice (DOJ) that it is investigating potential collusion among the largest US airlines... Continue Reading
WestJet and rouge have different motivations for nixing middle seat
Air Canada’s decision to eliminate the middle seat on its rouge Airbus A319s and offer a true business class seat may seem like either a ... Continue Reading
Intrigue as Virgin America plans dynamic pricing of ancillaries
Now that Virgin America has hinted it is examining charging for carry-on bags, speculation is growing over how an airline which has won so m... Continue Reading
Alaska Airlines readies to debut preferred seating sales
Alaska Airlines plans to start selling a new preferred seating product later this year, joining other airlines in leveraging existing, extra... Continue Reading
Delta’s Basic Economy could become formidable threat to ULCCs
Delta’s fare rebrand, introduced in late 2014 and featuring a Basic Economy option designed to take aim at the new crop of ultra low c... Continue Reading
Berlin’s “Candy Bomber” encourages women to get behind the controls
NEW YORK: For the rare few that might have leftover Halloween candy on hand consider this – one man’s conviction to lift the spirits of chil... Continue Reading
Spirit encouraged by early results of passenger education campaign
US ultra low-cost carrier Spirit Airlines is encouraged by the performance of its new campaign designed to educate passengers about its extr... Continue Reading
Allegiant pushes mobile with new printed boarding pass fee
US ultra low-cost airline Allegiant Air will embark on a natural progression in its product unbundling strategy when it starts charging pass... Continue Reading
Amadeus steps up efforts to enable personalized travel experiences
Roughly 79% of travelers prefer to buy ancillary products and services directly from airlines rather than a third party to create a total tr... Continue Reading
Hawaiian ratchets up revenue for preferred seats
Hawaiian Airlines is enjoying solid results from the sale of its preferred seats, reaching a revenue milestone in March. The airline is also... Continue Reading
Ancillaries prove crucial for Volaris in Mexicoʼs tough market
Ancillary sales emerged as a bright spot during the second quarter for Mexican low-cost airline Volaris, which recorded an overall loss for ... Continue Reading
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