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A man's knees are seen close to the seatback in front of him on the Virgin Atlantic 787-9.

Excellent crew and soft product gloss over blemishes on Virgin 787

A recent trip to Delhi, India gave me a chance to sample the passenger experience on board Virgin Atlantic’s Boeing 787-9 aircraft. My trip ... Continue Reading

Virgin Atlantic A330neo at the gate. The airline's entire fleet, across aircraft types, will be equipped with Cardiosecur

Press Release: Personalisation at the heart of Virgin Atlantic for Business

Virgin Atlantic has launched a new proposition today to secure its place as the airline of choice for business customers. ‘Virgin Atlantic f... Continue Reading

Virgin Atlantic And Sky Team aircraft tails in a photo during sunset.

Press Release: Virgin Atlantic to join Skyteam Alliance today

Virgin Atlantic is formally joining SkyTeam, the global airline alliance, at a signing ceremony in London today. The move means Virgin Atlan... Continue Reading

Emirates' Christmas menu item accompanied by Christmas cake and surrounded by festive cards and décor.

Airlines get festive with special 2022 Christmas menus

The end of December is a peak travel period, and airlines are getting in the mood with special onboard menus including traditional European ... Continue Reading

Virgin Retreat Suites are pictured. Two large seats, in dark brown covers, sit side-by-side. Purple LED lights cast a pretty glow on the surrounding furniture. A large white pillow sits on each seat.

Virgin Retreat Suite: good product in search of a matching experience

Of all the business-plus front row products trickling out of design houses, seatmakers and airline passenger experience departments recently... Continue Reading

Virgin Atlantic Premium seat, featuring a dark brown seat cover. Purple LED lights complete the scene.

Virgin A330neo premium economy hard product outshines soft product

Virgin Atlantic rightfully claims to be one of the inventors of premium economy — a class of service which usually features a larger seat an... Continue Reading

A rave inaugural review for Virgin Atlantic’s A330neo Upper Class

When Virgin Atlantic unveiled its A330neo Upper Class suite this July, your author was somewhat taken aback: an off-the-shelf seat for cabin... Continue Reading

The Virgin Atlantic A330neo in-flight. The airline is now part of SkyTeam alliance

Press Release: Virgin Atlantic to join SkyTeam Alliance

SkyTeam, the global airline alliance, and Virgin Atlantic have today announced that the UK airline will join as SkyTeam’s newest member in e... Continue Reading

Two business class seats are brown in colour with red accents. Two large IFE screens are placed on in front of each seat.

What the design of Virgin’s new A330neo business means for industry

In the couple of months since Virgin Atlantic unveiled its new business class for its forthcoming A330-900neo fleet, your author has been mu... Continue Reading

A Virgin Atlantic A350-1000 parked at the gate for boarding.

Virgin Atlantic Upper Class aboard A350-1000 is breath of fresh air

A handful of airlines operate morning departures from the US Northeast to London Heathrow. It is on one of these morning departures that you... Continue Reading

A box of 4 cans of sparkling wine is displayed on a table.

Taste testing The Uncommon sparkling wine offered by BA, Virgin

As English sparkling wine becomes more common, both British Airways and Virgin Atlantic are keen to introduce British bubbles to more passen... Continue Reading

Virgin Atlantic business class suite is pictured here next to the aircraft window. The seat is brown with red accents around.

Virgin Atlantic moves to off-the-shelf with its new A330neo seats

LONDON — The launch of any new Virgin Atlantic cabin is awaited with bated breath in the UK, and in the passenger experience industry more w... Continue Reading

A man and women sit in Virgin Atlantic's The Booth. A flight attendant is serving them.

Virgin Atlantic shows off premium leisure space, The Booth

Designing “third places” for passenger experience will continue to grow in importance, especially with an increasing post-COVID premium leis... Continue Reading

A truck full of cargo heading to the Ukraine is parked in front of a virgin aircraft.

Airlines and charities partner for Ukraine aid

The ongoing humanitarian catastrophe resulting from Russia’s invasion of Ukraine is unfolding in all-too-real time on our TVs and mobile pho... Continue Reading

Viasat IFC selected for new fleet of aircraft at Virgin Atlantic

Viasat’s penchant for revealing new inflight connectivity customers during its quarterly earnings updates continues unabated, with the... Continue Reading