Iberia Express: how not to do a sub-brand
As easyJet’s former sales and marketing boss Tony Anderson writes in his 2019 memoir easyJet Rising, “exceeding limited customer expectation... Continue Reading
Tag Archives: Iberia Express
Viva España: Iberia Express is effective if uninspired in economy
Iberia subsidiary Iberia Express, which feeds its Spanish parent by providing short- and medium-haul flights from Madrid, is a curious offer... Continue Reading
Press Release: Iberia Express picks Immfly and DO & CO for better retail
Iberia Express has been investing in new generation inflight technologies and this time the Spanish airline is digitizing its onboard retail... Continue Reading
Press Release: QuiverTree Media streams masterpieces inflight
QuiverTree Media has teamed up with ikonoTV, the world’s first art streaming platform, providing access to content from worldwide coll... Continue Reading
Press Release: QuiverTree Media collaborates with Audible for IFE
QuiverTree Media is collaborating with Audible, an Amazon company, to bring the best in digital spoken-word entertainment onboard. One of th... Continue Reading
Iberia Express short-haul passenger experience proves mixed bag
If I had to describe my recent experience with Iberia Express, flying from Amsterdam Schiphol to Madrid-Barajas, I think I’d choose “s... Continue Reading
Press Release: Inadvia launches inflight programmatic video advertising
Programmatic video advertising took to the skies over the new year when the Inadvia platform provided campaigns to the Immfly wireless infli... Continue Reading
Raft of start-up companies face off in wireless IFE boxing ring
Right now you could say that the inflight entertainment industry is a bit like boxing. Plenty of interested parties – financial instit... Continue Reading
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