Think pink: Airlines delight with lively livery colors
When headlines last month proclaimed that Nigeria-based, upstart airline JetWest was aiming to become the “easyJet of Africa,” the promise t... Continue Reading
Tag Archives: livery
Behind the Livery: A talk with JetBlue graphic designer Ciara Cordasco
A special livery is the result of an orchestrated collaboration across many departments at an airline, but before the many months or, in som... Continue Reading
The devil, or rather the dragon, is in the details for Cathay Dragon
Now that the meetings, vision boards, artwork, strategy sessions, approvals, and official date for the rebranding of Dragonair (KA) to Catha... Continue Reading
Alaska’s rebrand: does livery and branding matter to #PaxEx?
I’m pretty bullish on the effects of airline branding — I think that giving an airline a sense of character helps to set the expectations th... Continue Reading
Eager to secure customer loyalty Alaska puts makeover plan on ice
This year saw the rebranding of a trio of carriers in the United States – Frontier Airlines, Spirit Airlines and Southwest Airlines. Keen ob... Continue Reading
#PaxEx Podcast: Surfing A Mega Merger Wave
Welcome to Episode 3 of the #PaxEx Podcast! Our guest is Cynthia Drescher, managing editor of the hugely popular travel news and reviews sit... Continue Reading
New tail means new AA: employees
Yes, the formal merger process for American Airlines and US Airways is complete. That’s good news, of course, but it is also arguably ... Continue Reading
American CEO says employees can choose the tail
Employees of the newly merged American Airlines will be allowed to decide whether to keep the controversial new American tail or return to t... Continue Reading
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