COVID’s cabin design challenge: how do you “show clean”?
Proving a negative is hard work. That’s certainly true when it’s showing that an aircraft seat has been cleaned and disinfected, and it’s ev... Continue Reading
Tag Archives: co-branding
#PaxEx Podcast: A220 stretch considerations and IFE ad deliberations
Welcome to Episode 64 of the #PaxEx Podcast, which tracks how the airline passenger experience is evolving in a mobile, social, vocal world.... Continue Reading
Chinese New Year partnership reveals brand placement opportunities
Lucky Air recently raised some eyebrows with its limited Chinese New Year brand placement promotion with McDonald’s, but we shouldn’t ... Continue Reading
Airline bedding co-branding choices evolve: consumer or luxury?
There’s a clear trend of airlines working with luxury suppliers of bedding for their onboard soft product in business and first class, lendi... Continue Reading
Co-branded inflight catering offers local flavour to new routes
Airline soft product co-branding is experiencing a resurgence, particularly in business and first class, as carriers seek their place in the... Continue Reading
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