ABC International is entering the B2C market with the launch of an e-commerce platform to promote its own line of personal protection products for passengers called FLY SAFE.
The COVID-19 pandemic has had a significant impact on airline traffic, economics, and the whole aviation industry.
ABC International, pushed by pluriannual experience and inspired by a true passion for the aviation sector, is supporting the industry’s recovery. The company has decided for the first time to differentiate its offering and enter a new business by opening an e-commerce shop to sell air travel-related products directly to passengers and help to revive their confidence in flying.
“In such a difficult time we felt the need to study a solution not only for our trusted airline partners but also for the real engine of the industry: the passenger,” says Mr. Alberto D’Ambrosio, CEO of ABC International.
Even though airports and operators are putting in place safe and healthy procedures, ABC International believes passengers need the freedom to build their own safety confidence, protecting themselves in aircraft cabins and overcrowded airports halls. To this end, ABC international launched FLY SAFE and an online shopping platform https://www.abc-int.it/shop/ that allows people to buy products from the comfort of their home.
The e-commerce platform is only the first step of ABC International’s expanding B2C strategy. The company plans to reach more sales platforms such as airport duty-free shops and sales points closer to passengers.
What is FLY SAFE in detail? FLY SAFE is a line of products dedicated to travelers who give priority to flying in a fully sanitized cabin environment. FLY SAFE comes from advanced material technology studies oriented to manufacture personal protection essentials for a safe flight and airport transit: masks, seat covers and sanitizing spray.
FLY SAFE includes the following products in several size format options:
FLY SAFE Protective Masks are Individual reusable Protection Devices (D.P.I.) manufactured in Italy by ABC INTERNATIONAL using custom-made technical fabrics that conform to the OEKO-TEX® Standard 100, which is the highest standard in the textile industry.
The FLY SAFE Protective Masks are also water-repellent and subject to Sanitized® TH 22-27 antimicrobial treatment.
FLY SAFE Disposable Protective Seat Covers are made of a light non-woven fabric for any economy class seat (leather or fabric covered).
It enables the passenger to avoid direct contact with seating surfaces (both backrest and bottom).
FLY SAFE Seat Sanitizing Spray is a special product to sanitize aircraft passenger seat surfaces before seating. Made of a hydrogen-peroxide-based cleaning and disinfectant, it removes/kills germs from surfaces in a few sprinkles. The FLY SAFE Spray is especially conceived for aircraft cabin use and is suitable for both leather and fabric seat covers.
“Our FLY SAFE products are made available to the passengers directly through our e-commerce website. Soon they will be also available in shops and alternative channels. However, we keep our primary commitment to serve airliners with an outstanding service,” says Mr. D’Ambrosio.
FLY SAFE’s array of products are also available on a B2B bases, and can be provided, personalized or not, directly to those airlines that are adopting cabin safety policies and are oriented to high service standards.
The current pandemic outbreak requires the aviation industry and its players to evolve and look beyond the historic standard business models.
ABC International, known as a branding elements and cabin specialist, is now covering new areas of expertise and embracing the aviation industry deeply.
If you are looking at resilient, efficient and innovative partners, you can surely contact ABC International.
About ABC INTERNATIONAL
ABC INTERNATIONAL is an EASA-DOA Company (EASA.21J.529) based in Naples, Italy. Since 2009, ABC has been a leading reality in the Cabin Branding market. During the years, thanks to its reliability, high professionalism and hard-work attitude, ABC International achieved successful
results partnering with some of the most important Airlines in the industry (THY, Etihad, TAP, Air Canada, Ethiopian Airlines). These results have represented just a further motivation for ABC to grow in the right direction, looking at the future with innovation and industrial progress.
All images credited to ABC International
