Lufthansa has introduced its new premium amenity kits. The new First Class Amenity Kit, which will be on board starting the end of May, recently won first place at the Onboard Hospitality Award 2018.
One thousand readers of the renowned British trade magazine took part in the survey that helped Lufthansa win the coveted award in the category “Best for First”. The following criteria were assessed: First impression, quality, durability, weight, usefulness, design, functionality, taste, content and enrichment of customer experience.
The ladies’ model of the Windsor Amenity Kit (designed and produced by Skysupply) is modern and elegant, with an elaborate finish. Not only is it a travel bag that offers space for cosmetics and accessories, but also has a detachable carrying strap so that the bag can be used as a handbag or clutch. The men’s model is classic and functional. It includes a modern, straightforward design that can be used in eve-ryday life, both as a travel bag and as a practical organizer. The contents of the First Class Kits include exclusive products from La Prairie.
Lufthansa’s Business Class Reisenthel Amenity Kit was among the finalists at the Onboard Hospitality Award. These amenity kits (designed and produced by Spiriant, a subsidiary of LSG group) will be offered beginning in July. The bags come in three different variations that feature the new Lufthansa design and are equipped with high-quality cosmetics from L’Occitane. The idea of sustainability was at the forefront of product development. The bags can be reused after the trip, for example as a shopping bag, pencil case or cosmetic bag.
The same environmental awareness is at the forefront of the Lufthansa Premium Economy offering. As of mid-July, new “Around the World” Amenity Kits will be avail-able, which are ideal for reuse as shopping or beach bags and thus contributing to a reduction in plastic waste. With five different designs (Eiffel Tower, Brandenburg Gate, Frankfurt Skyline, Statue of Liberty and Golden Gate Bridge) they are also suitable as collectors’ items.
The Lufthansa Group is the world’s biggest airline group in in terms of revenue, and is also the market leader in Europe’s airline sector. The Group strives to be the “First Choice in Aviation” for its customers, employees, share-holders and partners. And safety, quality, reliability and innovation are the prime credentials and priorities of all its business activities. The Lufthansa Group is divided into the three strategic areas of Hub Airlines, Point-to-Point Business and Service Companies. The Group’s network carriers, with their premium brands of Lufthansa, SWISS and Austrian Airlines, serve its home market from their Frankfurt, Munich, Zurich and Vienna hubs. With its Eurowings brand, the Group also offers short- and long-haul point-to-point services in the growing private travel market. And with its service companies, which are all global market leaders in their individual industries, the Lufthansa Group has found success in further areas of the aviation business.The Lufthansa Group’s airlines currently (Summer Schedule) serve 343 destinations in 103 countries on four continents and offer 15,415 weekly frequencies. The Group’s total fleet comprises some 728 aircraft and its member airlines will be taking delivery of 180 new aircraft between now and 2025. In 2017, the Lufthansa Group employed around 130,000 personnel, welcomed 130 million passengers aboard its flights and generated sales of around EUR 35.6 billion. The Lufthansa Group is headed by its five-member Executive Board. Carsten Spohr is Chairman & CEO; Thorsten Dirks is in charge of Eurowings and aviation services; Harry Hohmeister bears responsibility for the commercial management of the Group’s hub airlines and airports; Ulrik Svensson is head of finance and IT; and Dr. Bettina Volkens is in charge of HR and legal affairs.