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Press Release: Aer Lingus forges onboard retail partnership with RiM

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We are pleased to announce that on November 1, Retail inMotion, a subsidiary of the LSG Group, launched a new, industry-leading onboard retail program for Aer Lingus.

Since April 2017, Retail inMotion has been supporting Aer Lingus with various retail services, including range development, category management, crew training, and menu card & catalogue design. Retail inMotion also assumes responsibility of managing the financial performance of the airline’s onboard retail and duty free programs.

A fully-dedicated retail management team has been appointed to drive revenues and cost efficiencies for the airline. Vector In-Flight, Retail inMotion’s proprietary onboard retail management software, has also been fully implemented to enable onboard payments, manage supply chain and warehouse logistics, ensure full end-to-end reconciliation and provide full back-office functionality. This cutting-edge technology has been implemented in order to increase efficiency and decrease complexity for Aer Lingus employees and has already received very positive feedback from staff and crew alike.

“We are very proud of our new partnership with Retail inMotion. Following an extensive tender process, we are convinced that we have found the right long-term partner to develop our Bia and Boutique offerings into the future. Now that the new program has been successfully launched, we look forward to working closely in partnership, to further enhance our award-winning guest experience,” commented Mike Rutter, Aer Lingus’ Chief Operating Officer.

“Aer Lingus is an established market leader in the aviation industry and well-known for offering an outstanding onboard retail experience to their passengers,” explained Stefan Patermann, Retail inMotion’s Chief Executive Officer. “With Retail inMotion’s expertise in this industry and access to global resources, we are fully committed to taking the airline’s onboard retail program to the next level.”


Aer Lingus is the national airline of Ireland, founded in 1936. It operates 63 aircraft on routes to destinations in the UK, Europe and North America and carries more than 12 million guests per annum. Aer Lingus is Ireland’s only 4-Star airline, awarded by Skytrax, the international air transport rating organization.The airline enjoys a reputation as one of the pioneers of inflight retail in Europe and is a member of International Airlines Group (IAG).

Retail inMotion, based in Ireland, became a fully integrated member of the LSG Group in 2016. The company’s culture of collaboration and innovation continues to help it to steadily strengthen its position in the global onboard retail industry. Retail inMotion offers propriety products, solutions and services in onboard retail IT technology, crew training, product distribution, inflight entertainment, and fully outsourced onboard retail services.www.retailinmotion.com  www.lsg-group.com

Featured image credited to istock.com/JakeOlimb