In Conversation: Resurgent Finnair’s Nordic strategy and #PaxEx focus

RGN deputy editor John Walton is in conversation with Olli Vainio, a frequently flying Finn with a wealth of knowledge about national carrier Finnair, its passenger experience, and its markets. John and Olli explore how this niche carrier is expanding after a period of consolidation, and discuss how the airline attracts a wide range of passengers.

How does Finland’s busiest domestic route link in with a wider European network and one of the region’s largest Asian networks? What aspects of the passenger experience have been created to appeal to domestic, European and Asian travellers? How does primary local competition Norwegian’s free inflight connectivity affect what Finnair provides to its passengers? And what do Finns really think about all the Marimekko and Moomins?

 

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