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Virgin Retreat Suites are pictured. Two large seats, in dark brown covers, sit side-by-side. Purple LED lights cast a pretty glow on the surrounding furniture. A large white pillow sits on each seat.

Virgin Retreat Suite: good product in search of a matching experience

Of all the business-plus front row products trickling out of design houses, seatmakers and airline passenger experience departments recently... Continue Reading

Virgin Atlantic Premium seat, featuring a dark brown seat cover. Purple LED lights complete the scene.

Virgin A330neo premium economy hard product outshines soft product

Virgin Atlantic rightfully claims to be one of the inventors of premium economy — a class of service which usually features a larger seat an... Continue Reading

Two business class seats are brown in colour with red accents. Two large IFE screens are placed on in front of each seat.

What the design of Virgin’s new A330neo business means for industry

In the couple of months since Virgin Atlantic unveiled its new business class for its forthcoming A330-900neo fleet, your author has been mu... Continue Reading

Virgin Atlantic business class suite is pictured here next to the aircraft window. The seat is brown with red accents around.

Virgin Atlantic moves to off-the-shelf with its new A330neo seats

LONDON — The launch of any new Virgin Atlantic cabin is awaited with bated breath in the UK, and in the passenger experience industry more w... Continue Reading