Style or comfort? Swiss to offer both on new A350s
When the Swiss version of Lufthansa Group’s Future InterContinental Experience (FICE) product generation was revealed earlier this year, som... Continue Reading
Tag Archives: Senses
Swiss tickles the Senses but product positioning questions arise
Returning from Lufthansa’s Berlin launch of its new Allegris seats — more widely called the Future InterContinental Experience (FICE) produc... Continue Reading
“Wellness” trend expands into premium hard product at APEX EXPO
BOSTON — If it feels like only last month that you were reading about the trend of airlines boosting their offerings in the slightly woo-woo... Continue Reading
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