Design for long-haul travel: market drivers and considerations
For decades, traditional airlines have marketed the romance of aviation around the long-haul flying experience. Advertising and marketing ef... Continue Reading
Tag Archives: cost
Press Release: IATA forecasts strong 2018 airline profits, margin squeeze
The International Air Transport Association (IATA) forecasts global industry net profit to rise to $38.4 billion in 2018, an improvement fro... Continue Reading
Lufthansa’s commodity product challenge considered
How do we kill the idea that air travel is a commodity? As someone who is not particularly keen to pay more but who also wants a little bit ... Continue Reading
7