Basic Economy isn’t about the LCCs
“We have to compete.” This was the message then-American Airlines president Scott Kirby delivered to Wall Street analysts in October 2015 wh... Continue Reading
Tag Archives: Basic Economy
Watch #PaxEx Minute: How not to sell Basic Economy to passengers
In this episode of #PaxEx Minute, RGN contributing editor John Walton explains why United Airlines has missed the mark in its approach to se... Continue Reading
United goes full Spirit with Basic Economy, teases proper PE
United Airlines today announced its Basic Economy product in advance of an investor call, offering both the reduced level of service and the... Continue Reading
Delta’s Basic Economy could become formidable threat to ULCCs
Delta’s fare rebrand, introduced in late 2014 and featuring a Basic Economy option designed to take aim at the new crop of ultra low c... Continue Reading
Could major US airline create an economy minus cabin?
A US legacy airline is shopping around the idea that it’s planning to create an “economy minus” cabin in a move to a new model of dome... Continue Reading
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