13

Dec

Watch #PaxEx Minute: How not to sell Basic Economy to passengers

By John Walton →

Rotation

In this episode of #PaxEx Minute, RGN contributing editor John Walton explains why United Airlines has missed the mark in its approach to selling Basic Economy to passengers, and what it could have done differently.

Host: John Walton @thatjohn
Images and video: United, Airbus, John Walton
Posted in:Comfort, Multimedia
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About John Walton

Deputy Editor John Walton, an international journalist, contributes opinion and analysis to RGN’s Details + Design and Nose To Tail columns. He specializes in cabin interiors, seating, connectivity, and premium class service. A keen analyst of how developing tools can be applied to aviation news, John is at the forefront of social media in the aviation sector, broke the hijacking of... Read More

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