All Nippon Airways Co., Ltd. (ANA) today introduced a new Personal Program for individual customers as part of its ongoing “SAF Flight Initiative,” in addition to the existing corporate program. The Program is designed to give customers a direct way to reduce aviation-related CO2 emissions through the use of Sustainable Aviation Fuel (SAF).
Through a collaboration with Norwegian software company Chooose AS (Chooose), ANA customers can understand their personal flight-related emissions and purchase SAF environmental attributes which contribute to the decarbonization of aviation.
“ANA Group prioritizes shaping the future of aviation and building a more sustainable society as a top priority for leadership,” said Seiji Ejima, Executive Vice President of ANA.
“Accelerating the decarbonization of the aviation industry through leveraging Sustainable Aviation Fuel (SAF) is crucial to achieving our goal of reducing CO2 emissions. With the launch of this new program, we invite our customers to join us as partners in creating a better future together.”
At the time of ticket purchase, customers wishing to participate in the Program can view estimates of the CO2 emissions from flights with ANA at ana.chooose.today. From there, passengers can purchase SAF environmental attributes which contribute to aviation decarbonization by supporting ANA’s expanded use of SAF.Based on the payment amount, ANA will issue a purchase certificate showing the estimated CO2 emissions reductions.
This is the first program from a Japanese airline that lets individual customers contribute to SAF.
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SAF has the potential to reduce lifecycle emissions by approximately 80% compared to conventional jet fuel.
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Price is calculated based on the selected route, boarding class, and SAF purchase percentage. Fees incurred from program operation are included.
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Receipts and purchase certificate will be issued by Chooose, the program provider.
The Personal Program issues a simplified purchase certificate, rather than the third-party-certified CO₂ reduction certificates provided under the Corporate and Cargo Programs. The program’s SAF inventory and allocation are still independently audited on a regular basis to prevent double counting and ensure credibility. -
Purchase requires agreement to Chooose’s Terms of Use (posted on the Chooose platform).
About All Nippon Airways (ANA)
Founded in 1952 with just two helicopters, All Nippon Airways (ANA) has grown to become Japan’s largest airline and a global leader in premium service.
ANA operates an extensive international and domestic network, connecting destinations across Asia, North America, Europe and beyond. With a focus on quality and omotenashi, ANA delivers a consistently high standard of service across every stage of the journey.
ANA is the only Japanese airline to have earned SKYTRAX’s 5-Star rating every year since 2013, underscoring its consistent excellence. The airline is also a four-time recipient of the Air Transport World’s (ATW) Airline of the Year award. In 2025, ANA was honored with FlightGlobal’s Executive Leadership: Asia-Pacific Award, reflecting its continued focus on innovation and strategic growth.
As part of ANA HOLDINGS Inc., ANA continues to invest in the onboard experience, its fleet and digital services to enhance the travel experience for passengers worldwide.
All images credited to ANA
