Eurowings Discover aircraft in-flight with a Retail inMotion logo on the bottom right.

Press Release: RiM partners with Eurowings Discover for onboard retail

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Press Release hub banner blue with title in red white and blueRetail inMotion (RiM), one of the world’s leading providers of retail and technology solutions for airlines, is pleased to join forces with Eurowings Discover, the new leisure airline of the Lufthansa Group, to bring food & beverage and boutique products to the airline’s guests starting July 24th.

RiM welcomes the opportunity to collaborate with Eurowings Discover to identify, develop, and select products for their culinary offer and boutique shop. Through this partnership, Eurowings Discover will have access to Retail inMotion’s retail services and innovative digital platform solutions.

RiM and Eurowings on-borad retail flyers being displayed. Retail inMotion aims to create a customer-centric and sustainable retail concept and bring iconic products to the skies. The product selection for Travel Essentials invites passengers to relax and brings the holiday feeling onboard. The carefully curated list of innovative must-have products invites passengers to get into a vacation mindset and enjoy every minute of their journey. The catalogue offers a mix of beauty products such as Nuxe 50 SPF sunscreen, outdoor must-haves like Active Bird ultralight foldable Rucksack, and sustainable items like Bracenet Bracelet, which is handmade from old or savaged fishing nets. Guests in Economy Class can enjoy a premium selection of alcoholic beverages, as well as sweet and salty snacks.

Eurowings Discover is the first airline to have a fully digital and immersive magazine on board, which was made possible through Retail inMotion’s exclusive partnership with technology led digital magazine publisher e-Mersion Media (e-MM). The digital magazine invites the passenger to interact with the content and explore additional product and brand information via videos.

“We are delighted to partner with Eurowings Discover to bring its guests products they know and love in a format that has never been delivered before,” said Eva Niemietz, Retail Director at Retail inMotion. “Personalisation can increase customer experience and unlock new revenue streams, so by combining best-in-class products and market-leading digital innovation capabilities such as the interactive digital catalogue, we are confident that we can increase both aspects,” Niemietz added.

“Retail inMotion provides great onboard retail options that we know our guests will appreciate and enjoy,” said Patrick Door, Senior Product Manager at Eurowings Discover. “It has been a pleasure to work on our onboard retail offer that fully caters to the needs of leisure travellers. We are looking forward to a great partnership that aims at further enriching the customer experience through innovation in retail.“

The new retail offer became available on Eurowings Discover’s flights starting on July 24, 2021.


About Retail inMotion

Retail inMotion is an onboard retail and technology expert for the travel industry. Its culture of collaboration and innovation continues to help it steadily strengthen its position in the global onboard retail industry. Retail inMotion offers proprietary products, solutions and services in technology, crew engagement, product development, and fully outsourced onboard retail services.

Retail inMotion is a wholly owned subsidiary of the LSG Group. In 2019, the companies belonging to the LSG Group achieved consolidated revenues of EUR 3.4 billion.

About Eurowings Discover

Eurowings Discover is the new leisure airline of the Lufthansa Group. Operating out of Frankfurt, this new carrier takes travelers to the world’s most beautiful short and long haul destinations. The mission of Eurowings Discover is to tailor the travel experience to the guests’ individual needs and to make the flight a special experience. As part of the Lufthansa network, travelers can benefit from direct connections and seamless transfers to and from all German and European Lufthansa destinations, as well as an end-to-end booking process.

As a wholly owned subsidiary of Deutsche Lufthansa AG, the airline can draw on the expertise and experience of one of the world’s leading aviation companies. Flights can be booked on both and

All images credited to Retail inMotion/Eurowings Discover