Press Release: KLM launches Augmented Reality for hand baggage check

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From today it is very easy for passengers with a phone camera to see if their hand luggage has the correct dimensions. This new KLM service makes use of Augmented Reality.

KLM’s AR hand baggage check uses a transparent, virtual KLM suitcase, which indicates the permitted dimensions for hand baggage on board. AR technology makes it possible for a virtual image to be placed in reality and to be used interactively. This makes it easy for a passenger to check at home whether their hand baggage is of the correct size. The hand baggage check is available in the KLM App for iOS users.

KLM at the forefront of AR

The KLM App uses Apple’s AR technology. KLM is also one of a group of leading companies that use Apple’s Augmented Reality-technology to provide customer services in the KLM App. KLM will continue to develop and improve the service in the future, so that it grows in line with the latest AR technology available.

“By harnessing the potential of AR, KLM is taking the next step in terms of digital service provision. With the AR hand baggage check, passengers can now see at a glance whether their hand baggage is the correct size. By offering this service, we are placing the needs of our customers first. We also continue to be pioneers of innovation in our passengers’ best interests,” says Pieter Groeneveld, Senior Vice President Digital Air France – KLM.

KLM’s augmented reality app. Image: KLM

KLM Houses App with AR

This handy new service follows on from other successful KLM AR initiatives, such as the 360-degree display of a Dreamliner aircraft in the KLM App. The KLM Houses App has also gone live with a new AR application. Using iOS11, it is now possible to experience the story of Anthony Fokker’s House 98 through Augmented Reality! Click on the blue aircraft icon and fly along “in reality” with different Fokker model aircraft.

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KLM App downloaded millions of times

The KLM App has already been downloaded millions of times and has more than 100,000 active users each day. No fewer than 70% of the app users are logged in permanently and use the KLM app several times a month. The app’s features are designed to enhance overall comfort before, during and after the trip.

The AR hand baggage check has been added to the existing functionalities of the KLM App, including up-to-date flight information, booking a flight, checking in online, downloading boarding passes or reserving specific seats. The app was also recently launched in the Airport Map, a digital map of no less than 24 different airports enabling passengers to find their way around quickly. With “Milestones”, passengers can use the KLM App to find out all sorts of useful information and tips with respect to their personal KLM flight history. Should a flight from Schiphol be significantly delayed, users also have the option of activating a digital snack or meal voucher. What’s more, the app even makes it possible for you to rebook your flight yourself.

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