Defending its decision, Rockwell touts value of B/E Aerospace buy
Following publication of a Bloomberg Markets report that activist fund Starboard Value LP and several other shareholders were pressuring Roc... Continue Reading
Tag Archives: up-sell
Passengers bid for upgrades on Virgin America’s Vegas flights
Virgin America last week introduced a new upgrade option for its passengers. Marketed as “Bid. Boost. Fly Large”, a traveler can... Continue Reading
Airlines work to crack the science of high margin merchandising
Merchandising is a popular buzzword tossed around by airlines worldwide. But as carriers across all business models constantly talk about cr... Continue Reading