Op-Ed: How premium textiles shape airline branding
Please enjoy this Op-Ed contribution from Ellie Parkes, International Sales Manager at Replin by Hainsworth In today’s competitive airline i... Continue Reading
Tag Archives: Swiss Senses
Europe’s Big Three: why the business class CMF yawnfest?
Why are the business class seats from Europe’s major airlines so bland? Beige, grey, perhaps a bit of blue… it’s all a little too reminiscen... Continue Reading
Swiss tickles the Senses but product positioning questions arise
Returning from Lufthansa’s Berlin launch of its new Allegris seats — more widely called the Future InterContinental Experience (FICE) produc... Continue Reading