Lufthansa’s commodity product challenge considered
How do we kill the idea that air travel is a commodity? As someone who is not particularly keen to pay more but who also wants a little bit ... Continue Reading
Tag Archives: SMILE
Lufthansa talks brave, new-ish, digital world
“We all live in a digital world and to be present in that digital world is where we spend a lot of time.” This was Lufthansa Group CEO Carst... Continue Reading
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