Virgin Atlantic is delighted to unveil its refreshed flagship Clubhouse at London Heathrow Airport (LHR) following the first phase of a redesign and refurbishment.
Further enhancing the airport experience for Upper Class customers heading back to the US, Caribbean or Canada or for those connecting onwards to India or South Africa, the new space offers a new cinema area, work pods, a refreshed Gallery space, and a new Royal Box VIP area created in the likes of the newly launched Clubhouse at LAX last year.
The new experience delivers elevated comfort, modern style and a sense of calm before you fly.
For guests seeking a moment of wellbeing before take-off, two new pop-up wellness experiences have arrived in the Clubhouse. Three self-guided Somadomes offer immersive meditation designed to calm and reset, while our partnership with Secret Spa introduces a curated menu of treatments. Together, they create the perfect opportunity to relax, refresh and feel ready to fly.
The Royal Box: The best seat in the house
Designed to be “the best seats in the house,” the Royal Box delivers a bold, theatrical take on the VIP experience, inspired by its Los Angeles Clubhouse. Unapologetically dressed in the airline’s signature red, it immerses guests in the world of Virgin Atlantic, blending nods to pop and cultural royalty with our own iconic heritage.
This invitation-only space offers a private retreat away from the wider lounge, complete with uninterrupted runway views. At its center, the “Cabinet of Curiosities” takes the spotlight — a bespoke table built for discovery, surprise and delight. From indulgent sweet treats to celebratory champagne moments, its offering regularly evolves with something new to uncover.
Studio work pods: The Townhouse and The Manor
To make sure guests can work just as effortlessly as they rest and play, Virgin Atlantic has introduced two dedicated Work Pod studios.
Styled as a tribute to Virgin Records, The Townhouse — Virgin’s first London studio — and The Manor — it’s pioneering experimental recording studio — each space features studio-inspired artwork, integrated power, a stylish desk setup and “on air” switches when the space is in use. They’re perfectly designed for productivity, with a backdrop that’s just as ready for your next big idea as it is for that all-important selfie.
The Gallery: Elevated views, elevated design
The most sought-after space in the Clubhouse, the Gallery has been reimagined to enhance its panoramic runway views. Designed to maximize capacity while preserving comfort and style, it allows more guests to enjoy one of the Clubhouse’s most loved settings, with a range of seating suited to business travelers, groups and couples.
Inspired by the rhythm and character of London, the space features subtle references to the city’s transport heritage, alongside signature Virgin Atlantic touches — from warm brass tailfin accents to pops of red and details inspired by the iconic Vivienne Westwood uniform.
The Gallery lives up to its name, showcasing five curated art collections by UK and London-based artists, including a standout piece crafted from the retired Vera onboard magazine and works sourced via Artbox London, supporting artists with autism and learning disabilities.
Custom lighting, developed with a British designer and inspired by our iconic livery red, adds warmth and atmosphere, complemented by integrated planting and acoustic treatments to enhance comfort. Seamlessly integrated power and discreet baggage storage ensure the space is as practical as it is considered.
The Cinema: Lights, lounge, action
A firm favorite in the Clubhouse, the Cinema has been reimagined as a warm, contemporary and intimate screening space, inspired by London’s members’ clubs and Soho’s iconic screening rooms.
Designed as a place to switch off and unwind, it offers a more immersive, studio-like environment. Uplifted lighting frames the screens, while acoustic wall panels enhance sound quality and deepen the sense of escape. Enhanced seating includes integrated charging points, TV access and Bluetooth headphones making it ideal for both solo travelers and groups alike.
The future of wellness at the Clubhouse
Two new pop-up wellness experiences have arrived in the Clubhouse, designed to gather customer insight and feedback as we shape our future wellbeing proposition.
Until 31st May 2026, guests can experience a complimentary session in one of three Somadomes, the world’s first immersive wellness dome. The self-guided light therapy and meditation domes deliver calm, focus and mental reset in just 20 minutes. Each private cocoon combines color and light therapy, sound healing, binaural beats and guided meditation to create a deeply restorative pause before take-off.
We’ve also partnered with Secret Spa, bringing expert, on-demand wellbeing to the Clubhouse with an elevated menu of express massages, glow-boosting facials, manicures and express treatments until 30th April. There are expert therapists on hand using OSKIA skincare, OPI nail products as well as up and coming K-beauty brands for a limited period, to celebrate the airline’s new service to Seoul. Customers can book via the Secret Spa team at the Clubhouse and arrive at the gate feeling relaxed, refreshed and ready to fly.
Juha Jaervinen, Chief Customer Officer, Virgin Atlantic, said: “The Clubhouse is an iconic part of the Virgin Atlantic experience, and we’re proud to be unveiling a bold new chapter at London Heathrow. This investment reflects our commitment to continually innovating for our customers, combining wellbeing, entertainment and distinctive design in a way only Virgin Atlantic can.
“From our Royal Box to our new wellness partnerships, we’ve reimagined the pre-flight experience to deliver something truly memorable. And this is just the beginning — with even more exciting plans to come, including new ways for guests to make the most of plane spotting while soaking up the London sunshine from our roof terrace.”
About Virgin Atlantic
Virgin Atlantic was founded by entrepreneur Sir Richard Branson in 1984, with innovation and amazing customer service at its core. In 2025, the airline was voted Britain’s only Global Five Star Airline by APEX for the ninth year running in the Official Airline Ratings. Headquartered in London, it employs 9,250 people worldwide, flying customers to 28 destinations throughout the year.
Alongside shareholder and partner Delta Air Lines, Virgin Atlantic operates a leading transatlantic network, with onward connections to over 200 cities around the world. In 2020, Air France-KLM, Delta Air Lines and Virgin Atlantic launched an expanded Joint Venture, offering a comprehensive route network, convenient flight schedules, competitive fares and reciprocal frequent flyer benefits, including the ability to earn and redeem miles across all carriers. Virgin Atlantic joined SkyTeam in 2023, as the global airline alliance’s first and only UK member airline, enhancing SkyTeam’s transatlantic network to and from London Heathrow and Manchester.
Virgin Atlantic has been pioneering sustainability leadership for more than 15 years, committing to Net Zero by 2050 and continuous action that reduces environmental impact. The airline operates one of the youngest and most fuel-efficient fleets in the skies, with an average age under seven years. In 2022, Virgin Atlantic welcomed its first A330-900’s to the fleet, continuing its transformation towards 100% next generation aircraft by 2028.
All images credited to Virgin Atlantic
