The Crystal Cabin Award trophy is being held up.

Press Release: Crystal Cabin Award special category returns to APEX


Press Release hub banner blue with title in red white and blueThe Crystal Cabin Award Association, which annually presents the world’s leading industry award for aircraft cabins and in-flight products, the Crystal Cabin Award, is pleased to announce the return of a special category with a focus on holistic and integrated innovations for passengers.

The “Best Customer Journey Experience” category includes traveller-centric products such as smartphone apps that support passengers during their journey as well as digital applications to improve airline product management. When last awarded at APEX Global EXPO, the “Connected Experience” from Airbus proudly won over the jury and claimed the award. Entries can be submitted online via the Crystal Cabin Award website until 10 July 2024.

The “Best Customer Journey Experience” category includes products that enrich and improve the passenger experience with hardware or software solutions throughout the entire flight journey including planning and booking journeys, boarding the aircraft, ordering products on board or accompanying the passenger after landing.

Entries can be aimed at passengers, airlines, manufacturers and/or suppliers. The aim of this category is to provide inspiring examples of how new service products can be developed for a personalised passenger experience.

“We are honoured to once again announce the new Crystal Cabin Award category that is going to be awarded at APEX Global EXPO later this year,” stated Dr Joe Leader, Group CEO of the Airline Passenger Experience Association (APEX) and member of the judging panel of the Crystal Cabin Award.

“As the most prestigious awards of the airline industry, the Crystal Cabin Awards have expanded far beyond their spiritual home in Hamburg and genuinely encompass the world. With every major airline and passenger experience provider in the world with APEX, we want to make certain that we proudly carry the Crystal Cabin Awards forward across all of our events worldwide.”

The “Best Customer Journey Experience” category runs outside the regular application phase and will be presented at the APEX Awards at APEX EXPO in Los Angeles at the end of October 2024. The application phase for the other eight categories of the Crystal Cabin Awards, with the traditional presentation of the trophies in spring 2025 during the Aircraft Interiors Expo in Hamburg, begins in mid-September and for the upcoming season will be significantly shorter than in previous years.

Take advantage of the Early Bird discount

Once again, this year, applicants have the opportunity to benefit from an early bird discount. Participants who submit their application by 26 June 2024 are entitled to a reduced participation fee of 250 euros (plus 19% VAT for EU submissions). After that, the submission fee will be 360 euros as in the previous year. Students are of course exempt from all submission fees.

Prestigious industry award – prestigious industry support

The Crystal Cabin Award is supported by

Platinum Sponsors: AERQ (Category Sponsor: Cabin Concepts), Panasonic Avionics Corporation (Category Sponsor: Sustainable Cabin)
Gold Sponsors: Airbus, The Boeing Company, Collins Aerospace, Diehl Aviation, Lufthansa Technik, Safran Cabin, Thales, Thompson Aero Seating
Online sponsors: Jetliner Cabins, Sekisui Kydex
Crystal Cabin Award Show Partners: Aircraft Interiors Expo, Jetway Communications
Trophy sponsor: Krüger Aviation
Media partners: Aircraft Interiors International, APEX, Flight Chic, Flightglobal, Future Travel Experience, Inflight Magazine, PaxEx Aero, Runway Girl Network


About the Crystal Cabin Award

The Crystal Cabin Award is THE international prize for innovations in the field of aircraft cabin. Under the motto “Let your ideas take off,” a high-profile jury of renowned scientists, engineers, representatives of aircraft manufacturers and airlines, and specialist journalists awards exceptional cabin concepts and products. The competition was initiated by the Hamburg Aviation cluster and is organised by the Crystal Cabin Award e.V. Since 2007, this unique award has been presented annually at the Aircraft Interiors Expo held in Hamburg. The trophies have now become a globally known and coveted seal of quality.

About the Airline Passenger Experience Association (APEX)

As a global non-profit and one of the world’s largest international airline associations, APEX advances passenger experience with the backing of nearly every major airline and valued supplier over the past five decades.  In conjunction with both the International Flight Services Association (IFSA) and Future Travel Experience (FTE), APEX serves the full spectrum of the end-to-end travel experience. APEX reinvests all its resources to serving its members, strengthening the worldwide airline industry, advancing thought-leadership, fostering business opportunities via events, developing global initiatives, setting key airline standards, and highlighting well-deserved recognition across our industry. APEX Global EXPO serves as the largest passenger experience gathering in the Americas with over 3000 aviation leaders attending across three show floors.

Featured image credited to Jan Brandes